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Introduction to marketing concepts

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Drummond, Graeme.

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Introduction to marketing concepts

Record Type:	Electronic resources : Monograph/item
Title/Author:	Introduction to marketing concepts/ Graeme Drummond, John Ensor.
Author:	Drummond, Graeme.
other author:	Ensor, John.
Published:	Oxford ;Elsevier/Butterworth Heinemann, : 2005.,
Description:	xiii, 283 p. :ill.
Subject:	Marketing. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=269900Click to View

Introduction to marketing concepts
Drummond, Graeme.

Introduction to marketing concepts[electronic resource] /Graeme Drummond, John Ensor. - Oxford ;Elsevier/Butterworth Heinemann,2005. - xiii, 283 p. :ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .D756 2005

Dewey Class. No.: 658.8

Introduction to marketing concepts
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245 1 0 $a Introduction to marketing concepts $h [electronic resource] / $c Graeme Drummond, John Ensor.
260 $a Oxford ; $a Boston, MA : $b Elsevier/Butterworth Heinemann, $c 2005.
300 $a xiii, 283 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing. $3 536353
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Ensor, John. $3 578724
710 2 $a ProQuest (Firm) $3 2196311
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=269900 $z Click to View

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W9348007

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EB HF5415 .D756 2005

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