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Services marketing in Asia : = managing people, technology, and strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Services marketing in Asia :/ Christopher Lovelock, Jochen Wirtz, Hean Tat Keh.
Reminder of title:	managing people, technology, and strategy /
remainder title:	Managing people, technology, and strategy
Author:	Lovelock, Christopher H.
other author:	Wirtz, Jochen.
Published:	Singapore ; Prentice Hall, : 2002.,
Description:	xxi, 706 p. :ill. ;24 cm.
Notes:	Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.
Subject:	Service industries - Marketing. - Asia -
ISBN:	0130605662

Services marketing in Asia : = managing people, technology, and strategy /
Lovelock, Christopher H.

Services marketing in Asia :managing people, technology, and strategy /Managing people, technology, and strategyChristopher Lovelock, Jochen Wirtz, Hean Tat Keh. - Singapore ; Prentice Hall,2002. - xxi, 706 p. :ill. ;24 cm.

Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.

Includes bibliographical references and index.

ISBN: 0130605662

LCCN: 2001412808Subjects--Topical Terms:

781588
Service industries
--Marketing.--Asia

Services marketing in Asia : = managing people, technology, and strategy /
LDR:00714cam 2200181 a 4500 001 2146778
005 20040106141400.0
008 190307s2002 si a b 001 0 eng
010 $a 2001412808
020 $a 0130605662 $q (pbk.)
020 $a 9780130605665 $q (pbk.)
040 $a DLC $b eng
090 0 0 $a HD9987.A2 $b .S491 2002
100 1 $a Lovelock, Christopher H. $3 667190
245 1 0 $a Services marketing in Asia : $b managing people, technology, and strategy / $c Christopher Lovelock, Jochen Wirtz, Hean Tat Keh.
246 3 1 $a Managing people, technology, and strategy
260 # $a Singapore ; $a New York : $b Prentice Hall, $c 2002.
300 $a xxi, 706 p. : $b ill. ; $c 24 cm.
500 $a Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.
504 $a Includes bibliographical references and index.
650 # 0 $a Service industries $z Asia $x Marketing. $3 781588
650 # 0 $a Professions $z Asia $x Marketing. $3 781587
700 1 # $a Wirtz, Jochen. $3 927202
700 1 # $a Keh, Hean Tat. $3 3333574
700 1 # $a Lovelock, Christopher H. $t Services marketing. $3 781585

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GW0021901

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HD9987.A2 S491 2002

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