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The language of global success = ho...

Neeley, Tsedal,

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The language of global success = how a common tongue transforms multinational organizations /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The language of global success / Tsedal Neeley
Reminder of title:	how a common tongue transforms multinational organizations /
Author:	Neeley, Tsedal,
Description:	1 online resource (vii, 188 pages)
[NT 15003449]:	The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees
Subject:	International business enterprises -
Online resource:	http://portal.igpublish.com/iglibrary/search/PUPB0006053.html
ISBN:	9781400888641

The language of global success = how a common tongue transforms multinational organizations /
Neeley, Tsedal,

The language of global success how a common tongue transforms multinational organizations /[electronic resource] :Tsedal Neeley - 1 online resource (vii, 188 pages)

Includes bibliographical references (pages 173-184) and index

The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees

"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers

ISBN: 9781400888641Subjects--Topical Terms:

679744
International business enterprises
Index Terms--Genre/Form:

959526
Electronic books

LC Class. No.: HD2755.5 / .N445 2017e

Dewey Class. No.: 338.88

The language of global success = how a common tongue transforms multinational organizations /
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245 1 4 $a The language of global success $h [electronic resource] : $b how a common tongue transforms multinational organizations / $c Tsedal Neeley
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300 $a 1 online resource (vii, 188 pages)
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504 $a Includes bibliographical references (pages 173-184) and index
505 0 $a The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees
520 $a "Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers
650 0 $a International business enterprises $3 679744
650 0 $a Organizational behavior $v Congresses. $3 1556801
650 0 $a Business and politics $v Case studies. $3 1246393
655 4 $a Electronic books $3 959526
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