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Designing luxury brands = the scienc...

Derval, Diana.

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Designing luxury brands = the science of pleasing customers' senses /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Designing luxury brands/ by Diana Derval.
Reminder of title:	the science of pleasing customers' senses /
Author:	Derval, Diana.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xxii, 170 p. :ill., digital ;24 cm.
[NT 15003449]:	Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
Contained By:	Springer eBooks
Subject:	Branding (Marketing) - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-71557-5
ISBN:	9783319715575

Designing luxury brands = the science of pleasing customers' senses /
Derval, Diana.

Designing luxury brandsthe science of pleasing customers' senses /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2018. - xxii, 170 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.

ISBN: 9783319715575

Standard No.: 10.1007/978-3-319-71557-5doiSubjects--Topical Terms:

913943
Branding (Marketing)
--Management.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Designing luxury brands = the science of pleasing customers' senses /
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100 1 $a Derval, Diana. $3 1244016
245 1 0 $a Designing luxury brands $h [electronic resource] : $b the science of pleasing customers' senses / $c by Diana Derval.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a xxii, 170 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
650 0 $a Branding (Marketing) $x Management. $3 913943
650 0 $a Luxury goods industry $x Management. $3 1600080
650 0 $a Luxury goods industry $x Customer services. $3 3321174
650 0 $a Brand name products. $3 581855
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Branding. $3 3235965
650 2 4 $a Luxury. $3 2401108
650 2 4 $a Neurosciences. $3 588700
650 2 4 $a Anthropology. $3 517996
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a International Business. $3 676757
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830 0 $a Management for professionals. $3 1565822
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