Crash course in marketing for libraries
Alman, Susan Webreck.

FindBook      Google Book      Amazon      博客來     
  • Crash course in marketing for libraries
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Crash course in marketing for libraries/ Susan W. Alman and Sara Gillespie Swanson.
    作者: Alman, Susan Webreck.
    其他作者: Swanson, Sara Gillespie.
    出版者: Santa Barbara, Calif. :Libraries Unlimited, : 2015.,
    面頁冊數: 1 online resource (viii, 205 p.) :ill.
    內容註: The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release.
    標題: Libraries - Marketing. -
    電子資源: http://ebooks.abc-clio.com/?isbn=9781610698719
    ISBN: 9781610698719 (e-book)
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9344416 電子資源 11.線上閱覽_V 電子書 EB Z716.3 .A46 2015 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入