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Product management essentials = tool...

Pranam, Aswin.

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Product management essentials = tools and techniques for becoming an effective technical product manager /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Product management essentials/ by Aswin Pranam.
Reminder of title:	tools and techniques for becoming an effective technical product manager /
Author:	Pranam, Aswin.
Published:	Berkeley, CA :Apress : : 2018.,
Description:	xxv, 174 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Product management. -
Online resource:	http://dx.doi.org/10.1007/978-1-4842-3303-0
ISBN:	9781484233030

Product management essentials = tools and techniques for becoming an effective technical product manager /
Pranam, Aswin.

Product management essentialstools and techniques for becoming an effective technical product manager /[electronic resource] :by Aswin Pranam. - Berkeley, CA :Apress :2018. - xxv, 174 p. :ill., digital ;24 cm.

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You'll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other decisions can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. You will: Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions.

ISBN: 9781484233030

Standard No.: 10.1007/978-1-4842-3303-0doiSubjects--Topical Terms:

576148
Product management.

LC Class. No.: HF5415.15

Dewey Class. No.: 658.5

Product management essentials = tools and techniques for becoming an effective technical product manager /
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520 $a Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You'll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other decisions can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. You will: Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions.
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