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Linguistic pragmatics of intercultur...

Malyuga, Elena N.

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Linguistic pragmatics of intercultural professional and business communication

Record Type:	Electronic resources : Monograph/item
Title/Author:	Linguistic pragmatics of intercultural professional and business communication/ by Elena N. Malyuga, Svetlana N. Orlova.
Author:	Malyuga, Elena N.
other author:	Orlova, Svetlana N.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xii, 145 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion.
Contained By:	Springer eBooks
Subject:	Intercultural communication. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-68744-5
ISBN:	9783319687445

Linguistic pragmatics of intercultural professional and business communication
Malyuga, Elena N.

Linguistic pragmatics of intercultural professional and business communication[electronic resource] /by Elena N. Malyuga, Svetlana N. Orlova. - Cham :Springer International Publishing :2018. - xii, 145 p. :ill., digital ;24 cm.

Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion.

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

ISBN: 9783319687445

Standard No.: 10.1007/978-3-319-68744-5doiSubjects--Topical Terms:

520402
Intercultural communication.

LC Class. No.: P94.6

Dewey Class. No.: 302.23

Linguistic pragmatics of intercultural professional and business communication
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100 1 $a Malyuga, Elena N. $3 3299359
245 1 0 $a Linguistic pragmatics of intercultural professional and business communication $h [electronic resource] / $c by Elena N. Malyuga, Svetlana N. Orlova.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a xii, 145 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion.
520 $a This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
650 0 $a Intercultural communication. $3 520402
650 0 $a Business communication. $3 535059
650 1 4 $a Linguistics. $3 524476
650 2 4 $a Pragmatics. $3 518776
650 2 4 $a Professional & Vocational Education. $3 897040
650 2 4 $a Corporate Communication/Public Relations. $3 2179376
650 2 4 $a Intercultural Communication. $3 3242768
700 1 $a Orlova, Svetlana N. $3 3299360
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-68744-5
950 $a Social Sciences (Springer-41176)