東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Market research = the process, data,...

Mooi, Erik.

FindBook

Google Book

Amazon

博客來

Market research = the process, data, and methods using Stata /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market research/ by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.
其他題名:	the process, data, and methods using Stata /
作者:	Mooi, Erik.
其他作者:	Sarstedt, Marko.
出版者:	Singapore :Springer Singapore : : 2018.,
面頁冊數:	xx, 416 p. :ill. (some col.), digital ;25 cm.
內容註:	Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.
Contained By:	Springer eBooks
標題:	Marketing research. -
電子資源:	http://dx.doi.org/10.1007/978-981-10-5218-7
ISBN:	9789811052187

Market research = the process, data, and methods using Stata /
Mooi, Erik.

Market researchthe process, data, and methods using Stata /[electronic resource] :by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci. - Singapore :Springer Singapore :2018. - xx, 416 p. :ill. (some col.), digital ;25 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

ISBN: 9789811052187

Standard No.: 10.1007/978-981-10-5218-7doiSubjects--Uniform Titles:

Stata.
Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .M66 2018

Dewey Class. No.: 658.83015195

Market research = the process, data, and methods using Stata /
LDR:02283nmm a2200325 a 4500 001 2132061
003 DE-He213
005 20180716135601.0
006 m d
007 cr nn 008maaau
008 181005s2018 si s 0 eng d
020 $a 9789811052187 $q (electronic bk.)
020 $a 9789811052170 $q (paper)
024 7 $a 10.1007/978-981-10-5218-7 $2 doi
035 $a 978-981-10-5218-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.2 $b .M66 2018
072 7 $a KJSM $2 bicssc
072 7 $a BUS043060 $2 bisacsh
082 0 4 $a 658.83015195 $2 23
090 $a HF5415.2 $b .M817 2018
100 1 $a Mooi, Erik. $3 2072322
245 1 0 $a Market research $h [electronic resource] : $b the process, data, and methods using Stata / $c by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2018.
300 $a xx, 416 p. : $b ill. (some col.), digital ; $c 25 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.
520 $a This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
630 0 0 $a Stata. $3 783375
650 0 $a Marketing research. $3 532352
650 0 $a Marketing research $x Statistical methods. $3 624763
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Market Research/Competitive Intelligence. $3 2162287
650 2 4 $a Statistics for Business/Economics/Mathematical Finance/Insurance. $3 891081
650 2 4 $a Knowledge Management. $3 900242
700 1 $a Sarstedt, Marko. $3 1532065
700 1 $a Mooi-Reci, Irma. $3 3298237
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 1565849
856 4 0 $u http://dx.doi.org/10.1007/978-981-10-5218-7
950 $a Business and Management (Springer-41169)