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Made for China = success strategies ...

Nothhaft, Christian.

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Made for China = success strategies from China's business icons /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Made for China/ by Christian Nothhaft.
Reminder of title:	success strategies from China's business icons /
Author:	Nothhaft, Christian.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xiii, 285 p. :ill., digital ;24 cm.
[NT 15003449]:	China's Customers and How to Lead the Trend With Them -- The Face - Accelerating Customer Individuality -- The Family - Enhancing Quality of Life -- The Food - Aspiring to a Healthy and Fashionable Diet -- Fun, Entertainment and Leisure -- Made for China - The Future.
Contained By:	Springer eBooks
Subject:	International business enterprises - China. -
Subject:	China - Economic conditions - 2000- -
Online resource:	http://dx.doi.org/10.1007/978-3-319-61584-4
ISBN:	9783319615844

Made for China = success strategies from China's business icons /
Nothhaft, Christian.

Made for Chinasuccess strategies from China's business icons /[electronic resource] :by Christian Nothhaft. - Cham :Springer International Publishing :2018. - xiii, 285 p. :ill., digital ;24 cm.

China's Customers and How to Lead the Trend With Them -- The Face - Accelerating Customer Individuality -- The Family - Enhancing Quality of Life -- The Food - Aspiring to a Healthy and Fashionable Diet -- Fun, Entertainment and Leisure -- Made for China - The Future.

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China".

ISBN: 9783319615844

Standard No.: 10.1007/978-3-319-61584-4doiSubjects--Topical Terms:

679965
International business enterprises
--China.Subjects--Geographical Terms:

590712
China
--Economic conditions--2000-

LC Class. No.: HD2910

Dewey Class. No.: 338.88851

Made for China = success strategies from China's business icons /
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100 1 $a Nothhaft, Christian. $3 3298156
245 1 0 $a Made for China $h [electronic resource] : $b success strategies from China's business icons / $c by Christian Nothhaft.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a xiii, 285 p. : $b ill., digital ; $c 24 cm.
505 0 $a China's Customers and How to Lead the Trend With Them -- The Face - Accelerating Customer Individuality -- The Family - Enhancing Quality of Life -- The Food - Aspiring to a Healthy and Fashionable Diet -- Fun, Entertainment and Leisure -- Made for China - The Future.
520 $a This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China".
650 0 $a International business enterprises $z China. $3 679965
650 0 $a Business enterprises, Foreign $z China. $3 647060
650 0 $a Success in business $z China. $3 3298157
650 1 4 $a Popular Science. $3 891058
650 2 4 $a Popular Science in Business and Management. $3 3220494
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Entrepreneurship. $3 526739
650 2 4 $a Emerging Markets/Globalization. $3 1565823
651 0 $a China $x Economic conditions $y 2000- $3 590712
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950 $a Business and Management (Springer-41169)