東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing Strategies to Enhance Prof...

Zafari, Hesameddin.

Linked to FindBook

Google Book

Amazon

博客來

Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies./
Author:	Zafari, Hesameddin.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	229 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10620471
ISBN:	9780355168051

Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies.
Zafari, Hesameddin.

Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 229 p.

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (D.B.A.)--Walden University, 2017.

A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting, and positioning formed the conceptual framework for this study. Data were collected through semistructured interviews of 5 senior marketing managers of international oilfield service companies throughout the Middle East. Data analysis was composed of organizing data, becoming familiar with the data, putting data in nodes, giving proper codes, interpreting the data, and presenting the results, which led to 5 primary themes including customers, relationship, differentiation, services, and prices. To increase reliability and reduce bias, triangulation was achieved by combining, comparing, and contrasting companies' annual reports and website contents with participants' information. Identifying the right strategies that lead to higher profitability is crucial for international oilfield companies. Developing dynamic segmentation strategies, targeting new market players, differentiating via innovation, and promoting reliable relationships increase the likelihood of grasping new opportunities. This study's implications for positive social change include having more sustainable and profitable firms contributing to prosperity of local communities, which leads to healthier economies and more stable societies.

ISBN: 9780355168051Subjects--Topical Terms:

536353
Marketing.

Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies.
LDR:02768nmm a2200301 4500 001 2126989
005 20171128112459.5
008 180830s2017 ||||||||||||||||| ||eng d
020 $a 9780355168051
035 $a (MiAaPQ)AAI10620471
035 $a AAI10620471
040 $a MiAaPQ $c MiAaPQ
100 1 $a Zafari, Hesameddin. $3 3289097
245 1 0 $a Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 229 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Cheryl L. McMahan.
502 $a Thesis (D.B.A.)--Walden University, 2017.
520 $a A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting, and positioning formed the conceptual framework for this study. Data were collected through semistructured interviews of 5 senior marketing managers of international oilfield service companies throughout the Middle East. Data analysis was composed of organizing data, becoming familiar with the data, putting data in nodes, giving proper codes, interpreting the data, and presenting the results, which led to 5 primary themes including customers, relationship, differentiation, services, and prices. To increase reliability and reduce bias, triangulation was achieved by combining, comparing, and contrasting companies' annual reports and website contents with participants' information. Identifying the right strategies that lead to higher profitability is crucial for international oilfield companies. Developing dynamic segmentation strategies, targeting new market players, differentiating via innovation, and promoting reliable relationships increase the likelihood of grasping new opportunities. This study's implications for positive social change include having more sustainable and profitable firms contributing to prosperity of local communities, which leads to healthier economies and more stable societies.
590 $a School code: 0543.
650 4 $a Marketing. $3 536353
650 4 $a Petroleum engineering. $3 566616
650 4 $a Business administration. $3 3168311
690 $a 0338
690 $a 0765
690 $a 0310
710 2 $a Walden University. $b Management. $3 3168394
773 0 $t Dissertation Abstracts International $g 79-01A(E).
790 $a 0543
791 $a D.B.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10620471