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Narrating Racial Identity Online: As...

Jensen, Kimball Maw.

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Narrating Racial Identity Online: Asian American YouTube Channels.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Narrating Racial Identity Online: Asian American YouTube Channels./
Author:	Jensen, Kimball Maw.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	193 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.
Contained By:	Dissertation Abstracts International78-07A(E).
Subject:	Asian American studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10248401
ISBN:	9781369472479

Narrating Racial Identity Online: Asian American YouTube Channels.
Jensen, Kimball Maw.

Narrating Racial Identity Online: Asian American YouTube Channels. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 193 p.

Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.

Thesis (Ph.D.)--The Claremont Graduate University, 2016.

Digitally connected Asian Americans illustrate how social media, especially YouTube, is used to define and debate racial identity online. Using three case studies chosen to emphasize community building, grassroots activism, and entertainment, Asian American YouTube channels revealed how the alternative distribution of social media has made groups previously marginalized from mainstream media visible and vocal. In order to discover racial identity narratives on each channel, a mixed methods approach was used to study channel videos as a body of work, including: close readings, visual analysis, tracking video-makers across social media platforms, and interviews. During this research I discovered that for many Asian Americans, their marginalized status manifests itself in a racial self-awareness that is addressed in the video content of their channels regardless of their other creative or social goals. These individuals oppose elements of the model minority discourse by circulating vocal, complex images of Asian Americans, which are making their way through broader popular culture. I argue that Asian American YouTube video-makers enter a racial discourse that appropriates and customizes the resistant narrative of Asian American identity, as presented by Asian American studies. While these individuals must contend with a visibility on YouTube that has drawn out "haters" and racists, the work produced by Asian Americans on YouTube enters into a conversation with mainstream and subcultural media to re-inscribe and reshape the image of Asian Americans circulating through popular culture.

ISBN: 9781369472479Subjects--Topical Terms:

2122841
Asian American studies.

Narrating Racial Identity Online: Asian American YouTube Channels.
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