東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Higher Education Marketing Through D...

Moore, Evan C.

FindBook

Google Book

Amazon

博客來

Higher Education Marketing Through Digital Community: Understanding the Motivations of Joining and Participating in University-Sponsored Communities and the Effect on Yield.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Higher Education Marketing Through Digital Community: Understanding the Motivations of Joining and Participating in University-Sponsored Communities and the Effect on Yield./
作者:	Moore, Evan C.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	58 p.
附註:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10275898
ISBN:	9781369766257

Higher Education Marketing Through Digital Community: Understanding the Motivations of Joining and Participating in University-Sponsored Communities and the Effect on Yield.
Moore, Evan C.

Higher Education Marketing Through Digital Community: Understanding the Motivations of Joining and Participating in University-Sponsored Communities and the Effect on Yield. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 58 p.

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.S.)--West Virginia University, 2017.

As enrollment goals and student informational resources increase, universities are scrambling to be more competitive in the marketplace and implement more effective enrollment strategies. Digital closed online communities are one new method universities are using to reach students. Using an online survey, the authors investigated the motivations behind why students join these communities and how they participate in them. In addition, the research also tested how variables correlated to and predicted a student's behavioral intention to yield, or enroll at, the university. Findings expand Situational Theory of Problem Solving literature and establish connections between certain attributes and enrolling at the university. Specifically, students who had a clear plan to make their college decision, joined the closed online community, and reported more communicative action in the closed online community also reported a higher behavioral intention to enroll at the university associated with the app.

ISBN: 9781369766257Subjects--Topical Terms:

576107
Journalism.

Higher Education Marketing Through Digital Community: Understanding the Motivations of Joining and Participating in University-Sponsored Communities and the Effect on Yield.
LDR:02011nmm a2200301 4500 001 2125804
005 20171115071138.5
008 180830s2017 ||||||||||||||||| ||eng d
020 $a 9781369766257
035 $a (MiAaPQ)AAI10275898
035 $a AAI10275898
040 $a MiAaPQ $c MiAaPQ
100 1 $a Moore, Evan C. $3 3287889
245 1 0 $a Higher Education Marketing Through Digital Community: Understanding the Motivations of Joining and Participating in University-Sponsored Communities and the Effect on Yield.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 58 p.
500 $a Source: Masters Abstracts International, Volume: 56-04.
500 $a Adviser: Geah N. Pressgrove.
502 $a Thesis (M.S.)--West Virginia University, 2017.
520 $a As enrollment goals and student informational resources increase, universities are scrambling to be more competitive in the marketplace and implement more effective enrollment strategies. Digital closed online communities are one new method universities are using to reach students. Using an online survey, the authors investigated the motivations behind why students join these communities and how they participate in them. In addition, the research also tested how variables correlated to and predicted a student's behavioral intention to yield, or enroll at, the university. Findings expand Situational Theory of Problem Solving literature and establish connections between certain attributes and enrolling at the university. Specifically, students who had a clear plan to make their college decision, joined the closed online community, and reported more communicative action in the closed online community also reported a higher behavioral intention to enroll at the university associated with the app.
590 $a School code: 0256.
650 4 $a Journalism. $3 576107
650 4 $a Higher education administration. $3 2122863
650 4 $a Marketing. $3 536353
690 $a 0391
690 $a 0446
690 $a 0338
710 2 $a West Virginia University. $b Journalism. $3 2094489
773 0 $t Masters Abstracts International $g 56-04(E).
790 $a 0256
791 $a M.S.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10275898