東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Effect of Distance Decay: A Stud...

Miller, Charles J.

Linked to FindBook

Google Book

Amazon

博客來

The Effect of Distance Decay: A Study of Automotive Retailing.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Effect of Distance Decay: A Study of Automotive Retailing./
Author:	Miller, Charles J.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	105 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
Contained By:	Dissertation Abstracts International78-10A(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10269682
ISBN:	9781369793307

The Effect of Distance Decay: A Study of Automotive Retailing.
Miller, Charles J.

The Effect of Distance Decay: A Study of Automotive Retailing. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 105 p.

Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.

Thesis (D.B.A.)--Temple University, 2017.

Retail automotive literature that examines how the distance between a retail automotive facility and the prospective purchaser affects market performance is limited. Primary data for this study indicates that distance and purchase in the retail automotive sector move in opposite directions.

ISBN: 9781369793307Subjects--Topical Terms:

536353
Marketing.

The Effect of Distance Decay: A Study of Automotive Retailing.
LDR:02764nmm a2200313 4500 001 2125789
005 20171115071138.5
008 180830s2017 ||||||||||||||||| ||eng d
020 $a 9781369793307
035 $a (MiAaPQ)AAI10269682
035 $a AAI10269682
040 $a MiAaPQ $c MiAaPQ
100 1 $a Miller, Charles J. $3 3287874
245 1 4 $a The Effect of Distance Decay: A Study of Automotive Retailing.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 105 p.
500 $a Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
500 $a Adviser: Edward Rosenthal.
502 $a Thesis (D.B.A.)--Temple University, 2017.
520 $a Retail automotive literature that examines how the distance between a retail automotive facility and the prospective purchaser affects market performance is limited. Primary data for this study indicates that distance and purchase in the retail automotive sector move in opposite directions.
520 $a This study examines similar goods that have high barriers of entry and proposes other methods of increasing market reach. This is a study of the conditions that affect the market performance for imported luxury vehicles. First, is the effect of distance on purchase decisions. Vehicular sales drop the further away a customer is from a car dealership. We call this phenomenon distance decay. Distance decay is defined as: the interaction between two locations declines as the distance between then increases. Secondly, when similar brands are viewed as substitutes, the consumer will choose the brand with the closest automotive service department to their residence or place of employment. Thirdly, door-to-door selling can decrease distance decay. Lastly, pick-up and delivery service can decrease distance decay.
520 $a Data from 30,936 prospects and individuals who entered, phoned, or emailed a dealership inquiring about purchasing a new Audi were used in the study. These prospects will be categorized by who intended to buy and who actually purchased a car. In addition to the prospects, data from 6,153 individuals who purchased a new Audi from four Audi dealerships in the greater Philadelphia area and from the framed field experiment were used in the study. These categories will then be further labeled by ZIP code and city to determine the effects of distance. Then, possible solutions will be performed on test groups to determine what alternatives from other industries can be used to improve market performance involving long distances.
590 $a School code: 0225.
650 4 $a Marketing. $3 536353
650 4 $a Geographic information science and geodesy. $3 2122917
690 $a 0338
690 $a 0370
710 2 $a Temple University. $b Business Administration. $3 1022260
773 0 $t Dissertation Abstracts International $g 78-10A(E).
790 $a 0225
791 $a D.B.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10269682