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Cultural influence on visitors' perc...

Zhu, Tao.

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Cultural influence on visitors' perceived service quality of a Chinese travel agency.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cultural influence on visitors' perceived service quality of a Chinese travel agency./
作者:	Zhu, Tao.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2004,
面頁冊數:	118 p.
附註:	Source: Masters Abstracts International, Volume: 43-06, page: 2018.
Contained By:	Masters Abstracts International43-06.
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1426121
ISBN:	9780542075322

Cultural influence on visitors' perceived service quality of a Chinese travel agency.
Zhu, Tao.

Cultural influence on visitors' perceived service quality of a Chinese travel agency. - Ann Arbor : ProQuest Dissertations & Theses, 2004 - 118 p.

Source: Masters Abstracts International, Volume: 43-06, page: 2018.

Thesis (M.S.)--University of Missouri - Columbia, 2004.

Due to intense competition and increasing expectations, travel agencies are facing a big challenge to maintain their competitiveness and profitability. In order to enhance their competitive edge, travel agencies must provide high quality services.

ISBN: 9780542075322Subjects--Topical Terms:

535376
Recreation.

Cultural influence on visitors' perceived service quality of a Chinese travel agency.
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500 $a Supervisor: Shu T. Cole.
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520 $a Due to intense competition and increasing expectations, travel agencies are facing a big challenge to maintain their competitiveness and profitability. In order to enhance their competitive edge, travel agencies must provide high quality services.
520 $a Previous studies revealed that visitors from different cultural backgrounds perceive service quality differently. However, no study divides culture into HI/HC/VI/VC, and examines whether within one culture an individual's cultural tendency will influence his or her perception of service quality. This study investigated the relationship between visitors' cultural tendencies (HI/HC/VI/VC) and visitors' perceived service quality of a Chinese travel agency on an individual level, and examined the differences of service quality perceptions among visitors with the four cultural tendencies.
520 $a Pearson product moment correlation and one-way ANOVA were employed in the study. The results showed that cultural tendencies had positive correlations with perceptions of overall service quality and of each service quality dimension, except that horizontal individualism (HI) did not show any correlation with perception of overall service quality. In addition, no difference was found among visitors with the four cultural tendencies in terms of their perceptions of service quality.
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