語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Seeing is believing, but is it the t...
~
Lopez-Coleman, Dana Ann.
FindBook
Google Book
Amazon
博客來
Seeing is believing, but is it the truth? Reality vs. representation of men in contemporary magazine advertisements, 1980-2010.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Seeing is believing, but is it the truth? Reality vs. representation of men in contemporary magazine advertisements, 1980-2010./
作者:
Lopez-Coleman, Dana Ann.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:
191 p.
附註:
Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.
Contained By:
Dissertation Abstracts International78-02A(E).
標題:
Gender studies. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10143545
ISBN:
9781339987576
Seeing is believing, but is it the truth? Reality vs. representation of men in contemporary magazine advertisements, 1980-2010.
Lopez-Coleman, Dana Ann.
Seeing is believing, but is it the truth? Reality vs. representation of men in contemporary magazine advertisements, 1980-2010.
- Ann Arbor : ProQuest Dissertations & Theses, 2016 - 191 p.
Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.
Thesis (Ph.D.)--The University of Southern Mississippi, 2016.
McQuail (1994) observed, "The entire study of mass communication is based on the premise that the media have significant effects" (p. 327). Many of these studies in mass communication have focused specifically on the various consequences that are believed to be a result of advertising. These images and perceptions can also become an individual's reality which serves to shape society and their day-to-day environment. As Rudy, Popova, and Linz (2010) wrote, "Extensive media exposure leads audience members to adopt media reality as their own, and these altered conceptions of reality can in turn influence behavior" (p. 708). Understanding these visual representations, these perceptions, and their origins, is significant in understanding and predicting consumer behavior. By understanding and predicting consumer behavior in society, companies and advertisers can have greater success in marketing products and increasing sales.
ISBN: 9781339987576Subjects--Topical Terms:
2122708
Gender studies.
Seeing is believing, but is it the truth? Reality vs. representation of men in contemporary magazine advertisements, 1980-2010.
LDR
:04271nmm a2200325 4500
001
2122840
005
20170926091806.5
008
180830s2016 ||||||||||||||||| ||eng d
020
$a
9781339987576
035
$a
(MiAaPQ)AAI10143545
035
$a
AAI10143545
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Lopez-Coleman, Dana Ann.
$3
3284812
245
1 0
$a
Seeing is believing, but is it the truth? Reality vs. representation of men in contemporary magazine advertisements, 1980-2010.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2016
300
$a
191 p.
500
$a
Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.
500
$a
Adviser: Fei Xue.
502
$a
Thesis (Ph.D.)--The University of Southern Mississippi, 2016.
520
$a
McQuail (1994) observed, "The entire study of mass communication is based on the premise that the media have significant effects" (p. 327). Many of these studies in mass communication have focused specifically on the various consequences that are believed to be a result of advertising. These images and perceptions can also become an individual's reality which serves to shape society and their day-to-day environment. As Rudy, Popova, and Linz (2010) wrote, "Extensive media exposure leads audience members to adopt media reality as their own, and these altered conceptions of reality can in turn influence behavior" (p. 708). Understanding these visual representations, these perceptions, and their origins, is significant in understanding and predicting consumer behavior. By understanding and predicting consumer behavior in society, companies and advertisers can have greater success in marketing products and increasing sales.
520
$a
The purpose of this study was to determine if the depictions of males in six contemporary magazines from 1980 through 2010 reflected the demographic makeup and composition of actual society regarding occupation, family roles, product usage, ethnicity and age, as documented through the U. S. Census data information. The six magazines in this study were selected based on their similarity in readership and ethnic appeal. They are: GQ, Sports Illustrated, People Ebony, Cosmopolitan, and Essence. The sample was collected from April and September issues of each magazine for the years 1980, 1985, 1990, 1995, 2000, 2005, and 2010. These years were selected because of the significance of the societal changes relevant to those years.
520
$a
Only full-page advertisements with at least one male depicted were selected. This could not be a digital image, cartoon, line drawing or photograph. The total sample population consisted of 2,699 advertisements. A quantitative analysis was used to code each advertisement. The findings in this study indicate that depictions of males in magazines are not consistent with U.S. Census data information for the population regarding occupation, family roles, product user, ethnicity, or age. More specifically, as the service population emerges as one of the leading occupation categories, it is only third in popularity in most of these magazines in depictions of males in occupation roles. Similarly, even though Census data indicates a rise in males as heading single parent homes, males are seldom, if ever, depicted in these magazine advertisements in family roles. Regarding product usage, there is no dominant product category that indicates males are consistent patrons of any one product other than clothing, although the Consumer Expenditure data form the U.S. Census (2012) data showed that finance and real estate had the highest percentages. The ethnicity category showed the same discrepancy with a gross under-representation of minority males depicted in advertisements even though the U.S. Census (2012) data shows a continuous rise in the number of minorities in the United States. Lastly, the popularity of males depicted in advertisements as 45-59 years of age overshadows all, indicating a misrepresentation of the actual population according to Census information.
590
$a
School code: 0211.
650
4
$a
Gender studies.
$3
2122708
650
4
$a
Mass communication.
$3
2144804
650
4
$a
Marketing.
$3
536353
690
$a
0733
690
$a
0708
690
$a
0338
710
2
$a
The University of Southern Mississippi.
$b
Mass Communications & Journalism.
$3
3284813
773
0
$t
Dissertation Abstracts International
$g
78-02A(E).
790
$a
0211
791
$a
Ph.D.
792
$a
2016
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10143545
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9333452
電子資源
01.外借(書)_YB
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入