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Development and validation of a medi...

Chung, Mun-Young.

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Development and validation of a media nostalgia scale.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Development and validation of a media nostalgia scale./
Author:	Chung, Mun-Young.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	117 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-01(E), Section: A.
Contained By:	Dissertation Abstracts International78-01A(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10154525
ISBN:	9781369096187

Development and validation of a media nostalgia scale.
Chung, Mun-Young.

Development and validation of a media nostalgia scale. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 117 p.

Source: Dissertation Abstracts International, Volume: 78-01(E), Section: A.

Thesis (Ph.D.)--The Pennsylvania State University, 2016.

The present study distinguished the characteristics of nostalgia triggered by consuming media content. Conducting three separate sequential studies involving people's exposure and reaction to nostalgic media content, this dissertation developed a media nostalgia scale that included 18 items with four dimensions of nostalgia related to media content: Perceived Nostalgia, Sharing, Recalling Related Others, and Intention for Further Consumption. After consuming nostalgic media content, individuals exhibited three emotional affects: Unpleasant Affect, Positive Affect, and Bittersweet Affect. The media nostalgia scale on each of the factors was examined and validated by comparing two conditions: the nostalgic versus recent media conditions. This study also found individuals' positive responses to nostalgic media content on perceived identification, hedonic and eudaimonic evaluation, meaningfulness in life, and intention to share current emotion with others. The study concludes with discussion of its limitations and future research using the media nostalgia scale.

ISBN: 9781369096187Subjects--Topical Terms:

2144804
Mass communication.

Development and validation of a media nostalgia scale.
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520 $a The present study distinguished the characteristics of nostalgia triggered by consuming media content. Conducting three separate sequential studies involving people's exposure and reaction to nostalgic media content, this dissertation developed a media nostalgia scale that included 18 items with four dimensions of nostalgia related to media content: Perceived Nostalgia, Sharing, Recalling Related Others, and Intention for Further Consumption. After consuming nostalgic media content, individuals exhibited three emotional affects: Unpleasant Affect, Positive Affect, and Bittersweet Affect. The media nostalgia scale on each of the factors was examined and validated by comparing two conditions: the nostalgic versus recent media conditions. This study also found individuals' positive responses to nostalgic media content on perceived identification, hedonic and eudaimonic evaluation, meaningfulness in life, and intention to share current emotion with others. The study concludes with discussion of its limitations and future research using the media nostalgia scale.
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