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Understanding and Engaging Online Au...
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Savage, Norma Saiph.
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Understanding and Engaging Online Audiences.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Understanding and Engaging Online Audiences./
作者:
Savage, Norma Saiph.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2015,
面頁冊數:
150 p.
附註:
Source: Dissertation Abstracts International, Volume: 77-03(E), Section: B.
Contained By:
Dissertation Abstracts International77-03B(E).
標題:
Computer science. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3733613
ISBN:
9781339219264
Understanding and Engaging Online Audiences.
Savage, Norma Saiph.
Understanding and Engaging Online Audiences.
- Ann Arbor : ProQuest Dissertations & Theses, 2015 - 150 p.
Source: Dissertation Abstracts International, Volume: 77-03(E), Section: B.
Thesis (Ph.D.)--University of California, Santa Barbara, 2015.
Social media has turned all of us into potential authors of content. This phenomenon has further facilitated the formation of new dynamic audiences---all of whom center on the data we share. Although there have been several related analyses, most research assumes that the online audience is only an observer. This has led to the design of platforms that are adaptations of traditional marketing tools wherein audiences are surveyed and categorized anonymously and content authors have minimal interaction with them. The types of collaborations produced by such tools are limited.
ISBN: 9781339219264Subjects--Topical Terms:
523869
Computer science.
Understanding and Engaging Online Audiences.
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Social media has turned all of us into potential authors of content. This phenomenon has further facilitated the formation of new dynamic audiences---all of whom center on the data we share. Although there have been several related analyses, most research assumes that the online audience is only an observer. This has led to the design of platforms that are adaptations of traditional marketing tools wherein audiences are surveyed and categorized anonymously and content authors have minimal interaction with them. The types of collaborations produced by such tools are limited.
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This research recognizes that the internet has transformed how authors and audiences operate. The thesis explores the dynamics of this emerging ecosystem, from authors, who share personal content with friends and family, to citizen reporters who collaborate with audiences to oppose drug cartels. The thesis demonstrates how to incorporate the understanding of these dynamics into the design of novel platforms. The thesis does this via individual case stories of such systems, for instance the prototype system "Hax," which dynamically allows people to visualize relevant audiences for sharing and collaborating, or the tool Botivist, which dynamically recruits and assembles collective efforts with online audiences.
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