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Strategies to Grow Network Goods.

Tang, Tina.

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Strategies to Grow Network Goods.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategies to Grow Network Goods./
作者:	Tang, Tina.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
面頁冊數:	114 p.
附註:	Source: Dissertation Abstracts International, Volume: 77-08(E), Section: A.
Contained By:	Dissertation Abstracts International77-08A(E).
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10085565
ISBN:	9781339589909

Strategies to Grow Network Goods.
Tang, Tina.

Strategies to Grow Network Goods. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 114 p.

Source: Dissertation Abstracts International, Volume: 77-08(E), Section: A.

Thesis (D.B.A.)--Harvard University, 2015.

A network good is a product or service which becomes inherently more valuable as its adoption increases. The mechanism driving this value varies by context: for example, a software ecosystem produces more software as the "installed base" of its consumers and developers grows; the quality of content improves as a information aggregator collects information from more users; and the liquidity of an exchange-traded product increases as more investors trade the product. I begin my thesis with a puzzle: why are new network goods more likely to succeed in some markets than others? I show, both via a formal model and empirical analyses, that the likelihood of a network good's success depends on structural features of the innovation and its market. Tailoring entry and growth strategies to fit these features present new opportunities for established firms and entrepreneurs.

ISBN: 9781339589909Subjects--Topical Terms:

3168311
Business administration.

Strategies to Grow Network Goods.
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