東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Understanding the effect of spatial ...

Siamionava, Katsiaryna.

Linked to FindBook

Google Book

Amazon

博客來

Understanding the effect of spatial colors on guests' perception of the hotel room using virtual visualization techniques.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding the effect of spatial colors on guests' perception of the hotel room using virtual visualization techniques./
Author:	Siamionava, Katsiaryna.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	91 p.
Notes:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
Subject:	Behavioral sciences. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10189240
ISBN:	9781369365740

Understanding the effect of spatial colors on guests' perception of the hotel room using virtual visualization techniques.
Siamionava, Katsiaryna.

Understanding the effect of spatial colors on guests' perception of the hotel room using virtual visualization techniques. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 91 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.S.)--Oklahoma State University, 2016.

Color is one of the key visual dimensions of the environment. The investigation of the effects of color schemes in public places showed that color has an impact on behavior and emotions. The emotional effect of color is particularly important in the hospitality industry because emotions comprise a strong affective component of customer satisfaction. However, no empirical research on the role of color in shaping hotel guests' perceptions has been done so far. The purpose of the current study was to understand the relationship between color attributes and the perception of colors in the hotel room. The differences between two contrast hues (blue and red) with two levels for saturation and brightness were analyzed in this study. The Pleasure-Arousal-Dominance (PAD) scale was used to measure the emotional response of the participants. In addition, cultural differences between Eastern and Western cultures in the color perception were tested.

ISBN: 9781369365740Subjects--Topical Terms:

529833
Behavioral sciences.

Understanding the effect of spatial colors on guests' perception of the hotel room using virtual visualization techniques.
LDR:03201nmm a2200325 4500 001 2119127
005 20170619070734.5
008 180830s2016 ||||||||||||||||| ||eng d
020 $a 9781369365740
035 $a (MiAaPQ)AAI10189240
035 $a AAI10189240
040 $a MiAaPQ $c MiAaPQ
100 1 $a Siamionava, Katsiaryna. $3 3280984
245 1 0 $a Understanding the effect of spatial colors on guests' perception of the hotel room using virtual visualization techniques.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 91 p.
500 $a Source: Masters Abstracts International, Volume: 56-02.
500 $a Adviser: Lisa Slevitch.
502 $a Thesis (M.S.)--Oklahoma State University, 2016.
520 $a Color is one of the key visual dimensions of the environment. The investigation of the effects of color schemes in public places showed that color has an impact on behavior and emotions. The emotional effect of color is particularly important in the hospitality industry because emotions comprise a strong affective component of customer satisfaction. However, no empirical research on the role of color in shaping hotel guests' perceptions has been done so far. The purpose of the current study was to understand the relationship between color attributes and the perception of colors in the hotel room. The differences between two contrast hues (blue and red) with two levels for saturation and brightness were analyzed in this study. The Pleasure-Arousal-Dominance (PAD) scale was used to measure the emotional response of the participants. In addition, cultural differences between Eastern and Western cultures in the color perception were tested.
520 $a In total, 141 participants took part in the study. Each participant was randomly assigned to one of eight 3D models of the hotel rooms that they further viewed using the Virtual Reality Head-Mounted Displays. The data on the participants' color perceptions were collected using the survey.
520 $a The results show that red hotel rooms were associated with the highest arousal levels among participants. However, participants enjoyed staying in blue hotel rooms more than in the red ones. The individual color preferences had an important relation with the perception of the hotel room. Participants who indicated blue as their favorite color had a significantly higher pleasure level in blue rooms than subjects with color preferences other than red and blue. In the same way participants that preferred the red color perceived red rooms as more pleasant. Significant differences in dominance levels were found in the red group of treatments. Differences between Western and Eastern cultures were also found. The Eastern culture group had a higher arousal level in the low brightness settings than the Western culture group. Thus, it can be concluded that representatives of the Eastern culture are more sensitive to the brightness of the color than the Western culture group.
590 $a School code: 0664.
650 4 $a Behavioral sciences. $3 529833
650 4 $a Design. $3 518875
650 4 $a Information technology. $3 532993
690 $a 0602
690 $a 0389
690 $a 0489
710 2 $a Oklahoma State University. $b Hospitality Administration. $3 1028906
773 0 $t Masters Abstracts International $g 56-02(E).
790 $a 0664
791 $a M.S.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10189240