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Effective movie title sequence: A ch...

Chen, Bo.

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Effective movie title sequence: A challenge to Chinese designers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Effective movie title sequence: A challenge to Chinese designers./
Author:	Chen, Bo.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
Description:	115 p.
Notes:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10009255
ISBN:	9781339459288

Effective movie title sequence: A challenge to Chinese designers.
Chen, Bo.

Effective movie title sequence: A challenge to Chinese designers. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 115 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.F.A.)--Iowa State University, 2015.

This paper aims to identify the criteria of effective movie title sequence design. The research method is to generalize views common to different senior title designers and practitioners with regard to the criteria of effective movie title sequence design and then use these criteria to evaluate top box office Chinese domestic movies. The paper also analyzes problems of present Chinese domestic movie title sequence design and provides suggestions for improving them.

ISBN: 9781339459288Subjects--Topical Terms:

518875
Design.

Effective movie title sequence: A challenge to Chinese designers.
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245 1 0 $a Effective movie title sequence: A challenge to Chinese designers.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2015
300 $a 115 p.
500 $a Source: Masters Abstracts International, Volume: 55-03.
500 $a Includes supplementary digital materials.
500 $a Adviser: Paul Bruski.
502 $a Thesis (M.F.A.)--Iowa State University, 2015.
520 $a This paper aims to identify the criteria of effective movie title sequence design. The research method is to generalize views common to different senior title designers and practitioners with regard to the criteria of effective movie title sequence design and then use these criteria to evaluate top box office Chinese domestic movies. The paper also analyzes problems of present Chinese domestic movie title sequence design and provides suggestions for improving them.
520 $a An effective movie title sequence needs to set the mood and anticipations to the audience. Additionally, it must have the following characteristics: (1) It must express the story in some metaphorical way. (2) It needs to be narrative in nature. (3) It needs to have visual consistency and be integrated, and (4) It must have appropriate typographic rhythm and movement that complements the movie's theme.
590 $a School code: 0097.
650 4 $a Design. $3 518875
650 4 $a Film studies. $3 2122736
650 4 $a Multimedia communications. $3 590562
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710 2 $a Iowa State University. $b Art and Design. $3 1020793
773 0 $t Masters Abstracts International $g 55-03(E).
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10009255