東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Using Conjoint Analysis to Identify ...

Walters, Charlene L.

Linked to FindBook

Google Book

Amazon

博客來

Using Conjoint Analysis to Identify the Determinants of Female Consumers' Online Website Purchase Choices.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Using Conjoint Analysis to Identify the Determinants of Female Consumers' Online Website Purchase Choices./
Author:	Walters, Charlene L.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
Description:	220 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.
Contained By:	Dissertation Abstracts International76-05A(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3671967
ISBN:	9781321492613

Using Conjoint Analysis to Identify the Determinants of Female Consumers' Online Website Purchase Choices.
Walters, Charlene L.

Using Conjoint Analysis to Identify the Determinants of Female Consumers' Online Website Purchase Choices. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 220 p.

Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.

Thesis (Ph.D.)--Northcentral University, 2015.

Online retails sales have grown to more than $239 billion per year; female consumers have been a significant part of that growth. The problem that this study sought to address is that it was not yet known why women choose to buy from one website versus another. The purpose of this quasi-experimental study was to bridge the gap in the existing literature by using utility theory to evaluate female consumers' online purchase behavior according to the influence of the perceived ease of website use, the website's aesthetics/appearance, online word of mouth/website reviews, prior website visitation/familiarity, and the website's privacy/security policy. This findings associated with this study enable online sellers to create effective gender-specific marketing and web design strategies. To this end, a quantitative, quasi-experimental study using choice-based conjoint analysis was employed. Participants included 246 American females and 201 American males who have used the Internet to make a purchase within the past year. Using utility theory, all five attributes were shown to significantly influence female consumers' online purchase behavior, with online word of mouth/website reviews found to be the most influential with a utility/importance score of 45.94, followed by privacy/security policy (18.13), prior website visitation/familiarity (14.60), website aesthetics/appearance (13.80), and perceived ease of website use (7.522). It was also noted that the two attributes that were significantly higher for women than men were the perceived ease of website use and the privacy/security policy, and that the ranking of the attributes by utility was identical for male and female participants. Recommendations for future research include expounding upon this study by conducting a true experimental study, and using a sample group with narrower demographic parameters.

ISBN: 9781321492613Subjects--Topical Terms:

536353
Marketing.

Using Conjoint Analysis to Identify the Determinants of Female Consumers' Online Website Purchase Choices.
LDR:02858nmm a2200313 4500 001 2118587
005 20170612074625.5
008 180830s2015 ||||||||||||||||| ||eng d
020 $a 9781321492613
035 $a (MiAaPQ)AAI3671967
035 $a AAI3671967
040 $a MiAaPQ $c MiAaPQ
100 1 $a Walters, Charlene L. $3 3280430
245 1 0 $a Using Conjoint Analysis to Identify the Determinants of Female Consumers' Online Website Purchase Choices.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2015
300 $a 220 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.
500 $a Adviser: Meena Clowes.
502 $a Thesis (Ph.D.)--Northcentral University, 2015.
520 $a Online retails sales have grown to more than $239 billion per year; female consumers have been a significant part of that growth. The problem that this study sought to address is that it was not yet known why women choose to buy from one website versus another. The purpose of this quasi-experimental study was to bridge the gap in the existing literature by using utility theory to evaluate female consumers' online purchase behavior according to the influence of the perceived ease of website use, the website's aesthetics/appearance, online word of mouth/website reviews, prior website visitation/familiarity, and the website's privacy/security policy. This findings associated with this study enable online sellers to create effective gender-specific marketing and web design strategies. To this end, a quantitative, quasi-experimental study using choice-based conjoint analysis was employed. Participants included 246 American females and 201 American males who have used the Internet to make a purchase within the past year. Using utility theory, all five attributes were shown to significantly influence female consumers' online purchase behavior, with online word of mouth/website reviews found to be the most influential with a utility/importance score of 45.94, followed by privacy/security policy (18.13), prior website visitation/familiarity (14.60), website aesthetics/appearance (13.80), and perceived ease of website use (7.522). It was also noted that the two attributes that were significantly higher for women than men were the perceived ease of website use and the privacy/security policy, and that the ranking of the attributes by utility was identical for male and female participants. Recommendations for future research include expounding upon this study by conducting a true experimental study, and using a sample group with narrower demographic parameters.
590 $a School code: 1443.
650 4 $a Marketing. $3 536353
650 4 $a Behavioral psychology. $3 2122788
650 4 $a Web studies. $3 2122754
650 4 $a Women's studies. $3 526816
690 $a 0338
690 $a 0384
690 $a 0646
690 $a 0453
710 2 $a Northcentral University. $b School of Business and Technology Management. $3 2099493
773 0 $t Dissertation Abstracts International $g 76-05A(E).
790 $a 1443
791 $a Ph.D.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3671967