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Discovering the Relationship between...

Peak, Christopher.

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Discovering the Relationship between Macroeconomic Trends and Regional Theme Park Performance.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Discovering the Relationship between Macroeconomic Trends and Regional Theme Park Performance./
Author:	Peak, Christopher.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	105 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.
Contained By:	Dissertation Abstracts International78-07A(E).
Subject:	Economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10252140
ISBN:	9781369447590

Discovering the Relationship between Macroeconomic Trends and Regional Theme Park Performance.
Peak, Christopher.

Discovering the Relationship between Macroeconomic Trends and Regional Theme Park Performance. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 105 p.

Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.

Thesis (D.B.A.)--Northcentral University, 2016.

Consumer spending is a highly-researched topic and has been evaluated by multiple industries. With consumer spending accounting for large amounts of gross domestic product in the United States, understanding the impact of the consumer confidence index, stock market values, interest rates, unemployment rates, and the consumer credit index on spending trends is crucial to predicting reactions from changing macroeconomic conditions. The specific problem is that consumer discretionary spending is impacted by macroeconomic trends and although there is research on the impacts of macroeconomic trends in relationship to various industries, there is no current information on how changes in macroeconomic trends impact regional theme park attendance and overall revenue results. The purpose of this quantitative ex post facto study was to understand how macroeconomic indicators including consumer confidence index, stock market values, interest rates, unemployment rates, and the consumer credit index impacted regional theme park attendance and revenue during times of different macroeconomic conditions. The research was conducted using annual data spanning 2007-2012, specifically analyzing the correlation of these metrics to macroeconomic trends for each year. Annual financial reports from both Six Flags and Cedar Fair Entertainment was gathered for the needed attendance and revenue performance metrics as the dependent variables for each year evaluated. Multiple regression analysis was used to conduct statistical analysis on regional theme park attendance and total revenue performance during times of macroeconomic shifts on an annual basis. While all independent variables combined did not result in the null hypothesis being rejected, specific independent variables drove significant results that drove predictability within the models. Future research could include additional internal data from the regional theme park industry, along with additional macroeconomic variables to predict future performance for the industry and individual companies alike.

ISBN: 9781369447590Subjects--Topical Terms:

517137
Economics.

Discovering the Relationship between Macroeconomic Trends and Regional Theme Park Performance.
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520 $a Consumer spending is a highly-researched topic and has been evaluated by multiple industries. With consumer spending accounting for large amounts of gross domestic product in the United States, understanding the impact of the consumer confidence index, stock market values, interest rates, unemployment rates, and the consumer credit index on spending trends is crucial to predicting reactions from changing macroeconomic conditions. The specific problem is that consumer discretionary spending is impacted by macroeconomic trends and although there is research on the impacts of macroeconomic trends in relationship to various industries, there is no current information on how changes in macroeconomic trends impact regional theme park attendance and overall revenue results. The purpose of this quantitative ex post facto study was to understand how macroeconomic indicators including consumer confidence index, stock market values, interest rates, unemployment rates, and the consumer credit index impacted regional theme park attendance and revenue during times of different macroeconomic conditions. The research was conducted using annual data spanning 2007-2012, specifically analyzing the correlation of these metrics to macroeconomic trends for each year. Annual financial reports from both Six Flags and Cedar Fair Entertainment was gathered for the needed attendance and revenue performance metrics as the dependent variables for each year evaluated. Multiple regression analysis was used to conduct statistical analysis on regional theme park attendance and total revenue performance during times of macroeconomic shifts on an annual basis. While all independent variables combined did not result in the null hypothesis being rejected, specific independent variables drove significant results that drove predictability within the models. Future research could include additional internal data from the regional theme park industry, along with additional macroeconomic variables to predict future performance for the industry and individual companies alike.
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