東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Social identity in transnational ara...

Kharroub, Tamara J.

FindBook

Google Book

Amazon

博客來

Social identity in transnational arab television: identification with characters and adoption of their gender roles.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social identity in transnational arab television: identification with characters and adoption of their gender roles./
作者:	Kharroub, Tamara J.
面頁冊數:	163 p.
附註:	Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.
Contained By:	Dissertation Abstracts International77-09A(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10105073
ISBN:	9781339685885

Social identity in transnational arab television: identification with characters and adoption of their gender roles.
Kharroub, Tamara J.

Social identity in transnational arab television: identification with characters and adoption of their gender roles. - 163 p.

Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2016.

Given the unique transnational nature of the Arabic-language television industry and the prominent differences among the Arab countries in cultural sensibilities, the present study uses the social identity perspective to test media effects in a cross-national media market. In particular, the present study examines the effects of gender portrayals in Arabic drama serials on the viewers' gender role beliefs, especially given the critical importance of gender issues in the Arab world and the ultraconservative Saudi and Gulf influence in the transnational Arab television industry. The present study explores whether identification with characters is influenced by cultural identity (ingroup/ outgroup) and ultimately whether traditional and stereotypic media portrayals of women in line with the conservative Arab gulf countries can influence the attitudes towards women in other cultural regions in the Arab world, particularly the more gender-progressive Arab Levant countries. A 2 (exposure to gender portrayals: stereotypic vs. non-stereotypic) x 3 (country of production/ social identity of characters: Syria, Egypt, and Kuwait) x 2 (self-categorization: regional cultural vs. pan-Arab), between-subjects experimental design is used to answer these questions, with identification with media characters and gender role beliefs as the two dependent variables. The results show that Arab viewers were significantly influenced by the gender stereotypes in the media, such that those who viewed the gender stereotypic videos expressed more gender stereotypic attitudes towards women than those who viewed the gender non-stereotypic videos. Moreover, the cultural distance between the viewers and the characters moderated the effect of media content on gender attitudes and beliefs and on identification with characters. The participants from the Arab Levant cultural region identified more strongly with characters from the Levant than with characters from the Arab Gulf, and this identification with characters also moderated the effect of media content on the viewers' attitudes and beliefs, although identification did not mediate this effect. The findings are discussed in light of identity dynamics in the Arab world and the social influence of the transnational Arabic television industry. Practical recommendations are also provided to television producers in order to counter the stereotypical views of women in the region.

ISBN: 9781339685885Subjects--Topical Terms:

2144804
Mass communication.

Social identity in transnational arab television: identification with characters and adoption of their gender roles.
LDR:03375nmm a2200289 4500 001 2114837
005 20161128141922.5
008 180830s2016 ||||||||||||||||| ||eng d
020 $a 9781339685885
035 $a (MiAaPQ)AAI10105073
035 $a AAI10105073
040 $a MiAaPQ $c MiAaPQ
100 1 $a Kharroub, Tamara J. $3 3276448
245 1 0 $a Social identity in transnational arab television: identification with characters and adoption of their gender roles.
300 $a 163 p.
500 $a Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.
500 $a Adviser: Andrew J. Weaver.
502 $a Thesis (Ph.D.)--Indiana University, 2016.
520 $a Given the unique transnational nature of the Arabic-language television industry and the prominent differences among the Arab countries in cultural sensibilities, the present study uses the social identity perspective to test media effects in a cross-national media market. In particular, the present study examines the effects of gender portrayals in Arabic drama serials on the viewers' gender role beliefs, especially given the critical importance of gender issues in the Arab world and the ultraconservative Saudi and Gulf influence in the transnational Arab television industry. The present study explores whether identification with characters is influenced by cultural identity (ingroup/ outgroup) and ultimately whether traditional and stereotypic media portrayals of women in line with the conservative Arab gulf countries can influence the attitudes towards women in other cultural regions in the Arab world, particularly the more gender-progressive Arab Levant countries. A 2 (exposure to gender portrayals: stereotypic vs. non-stereotypic) x 3 (country of production/ social identity of characters: Syria, Egypt, and Kuwait) x 2 (self-categorization: regional cultural vs. pan-Arab), between-subjects experimental design is used to answer these questions, with identification with media characters and gender role beliefs as the two dependent variables. The results show that Arab viewers were significantly influenced by the gender stereotypes in the media, such that those who viewed the gender stereotypic videos expressed more gender stereotypic attitudes towards women than those who viewed the gender non-stereotypic videos. Moreover, the cultural distance between the viewers and the characters moderated the effect of media content on gender attitudes and beliefs and on identification with characters. The participants from the Arab Levant cultural region identified more strongly with characters from the Levant than with characters from the Arab Gulf, and this identification with characters also moderated the effect of media content on the viewers' attitudes and beliefs, although identification did not mediate this effect. The findings are discussed in light of identity dynamics in the Arab world and the social influence of the transnational Arabic television industry. Practical recommendations are also provided to television producers in order to counter the stereotypical views of women in the region.
590 $a School code: 0093.
650 4 $a Mass communication. $3 2144804
650 4 $a Social psychology. $3 520219
650 4 $a Gender studies. $3 2122708
690 $a 0708
690 $a 0451
690 $a 0733
710 2 $a Indiana University. $b Mass Communications/Telecommunications. $3 1044001
773 0 $t Dissertation Abstracts International $g 77-09A(E).
790 $a 0093
791 $a Ph.D.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10105073