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Advances in luxury brand management

Kapferer, Jean-Noel.

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Advances in luxury brand management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in luxury brand management/ edited by Jean-Noel Kapferer ... [et al.].
other author:	Kapferer, Jean-Noel.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	x, 256 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Luxury goods industry. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-51127-6
ISBN:	9783319511276

Advances in luxury brand management
Advances in luxury brand management[electronic resource] /edited by Jean-Noel Kapferer ... [et al.]. - Cham :Springer International Publishing :2017. - x, 256 p. :ill., digital ;24 cm. - Journal of brand management: advanced collections. - Journal of brand management: advanced collections..

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

ISBN: 9783319511276

Standard No.: 10.1007/978-3-319-51127-6doiSubjects--Topical Terms:

1246722
Luxury goods industry.

LC Class. No.: HD9999.L852 / A38 2017

Dewey Class. No.: 658.7

Advances in luxury brand management
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020 $a 9783319511269 $q (paper)
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245 0 0 $a Advances in luxury brand management $h [electronic resource] / $c edited by Jean-Noel Kapferer ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a x, 256 p. : $b ill., digital ; $c 24 cm.
490 1 $a Journal of brand management: advanced collections
520 $a Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
650 0 $a Luxury goods industry. $3 1246722
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Branding. $3 3235965
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Market Research/Competitive Intelligence. $3 2162287
650 2 4 $a Customer Relationship Management. $3 2186425
700 1 $a Kapferer, Jean-Noel. $3 3258550
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Journal of brand management: advanced collections. $3 3220194
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-51127-6
950 $a Business and Management (Springer-41169)