語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Introduction to electronic commerce ...
~
Turban, Efraim.
FindBook
Google Book
Amazon
博客來
Introduction to electronic commerce and social commerce
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Introduction to electronic commerce and social commerce/ by Efraim Turban ... [et al.].
其他作者:
Turban, Efraim.
出版者:
Cham :Springer International Publishing : : 2017.,
面頁冊數:
xxv, 435 p. :ill., digital ;24 cm.
內容註:
Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
Contained By:
Springer eBooks
標題:
Business. -
電子資源:
http://dx.doi.org/10.1007/978-3-319-50091-1
ISBN:
9783319500911
Introduction to electronic commerce and social commerce
Introduction to electronic commerce and social commerce
[electronic resource] /by Efraim Turban ... [et al.]. - 4th ed. - Cham :Springer International Publishing :2017. - xxv, 435 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..
Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC) New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
ISBN: 9783319500911
Standard No.: 10.1007/978-3-319-50091-1doiSubjects--Topical Terms:
627273
Business.
LC Class. No.: HF5548.32 / .T86 2017
Dewey Class. No.: 658.872
Introduction to electronic commerce and social commerce
LDR
:03184nmm a2200349 a 4500
001
2097317
003
DE-He213
005
20170424161851.0
006
m d
007
cr nn 008maaau
008
171229s2017 gw s 0 eng d
020
$a
9783319500911
$q
(electronic bk.)
020
$a
9783319500904
$q
(paper)
024
7
$a
10.1007/978-3-319-50091-1
$2
doi
035
$a
978-3-319-50091-1
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5548.32
$b
.T86 2017
072
7
$a
KJE
$2
bicssc
072
7
$a
BUS090000
$2
bisacsh
072
7
$a
COM064000
$2
bisacsh
082
0 4
$a
658.872
$2
23
090
$a
HF5548.32
$b
.I61 2017
245
0 0
$a
Introduction to electronic commerce and social commerce
$h
[electronic resource] /
$c
by Efraim Turban ... [et al.].
250
$a
4th ed.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2017.
300
$a
xxv, 435 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Springer texts in business and economics,
$x
2192-4333
505
0
$a
Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
520
$a
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC) New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
650
0
$a
Business.
$3
627273
650
0
$a
Management information systems.
$3
528143
650
0
$a
Electronic commerce.
$3
576153
650
1 4
$a
Business and Management.
$2
eflch
$3
1485455
650
2 4
$a
e-Business/e-Commerce.
$3
2145355
650
2 4
$a
Business Information Systems.
$3
892640
700
1
$a
Turban, Efraim.
$3
645906
710
2
$a
SpringerLink (Online service)
$3
836513
773
0
$t
Springer eBooks
830
0
$a
Springer texts in business and economics.
$3
1565849
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-50091-1
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9319366
電子資源
11.線上閱覽_V
電子書
EB HF5548.32 .T86 2017
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入