Introduction to electronic commerce ...
Turban, Efraim.

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  • Introduction to electronic commerce and social commerce
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Introduction to electronic commerce and social commerce/ by Efraim Turban ... [et al.].
    其他作者: Turban, Efraim.
    出版者: Cham :Springer International Publishing : : 2017.,
    面頁冊數: xxv, 435 p. :ill., digital ;24 cm.
    內容註: Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
    Contained By: Springer eBooks
    標題: Business. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-50091-1
    ISBN: 9783319500911
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W9319366 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .T86 2017 一般使用(Normal) 在架 0
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