Driving tourism through creative des...
Kiralova, Alzbeta,

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  • Driving tourism through creative destinations and activities
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Driving tourism through creative destinations and activities/ Alzbeta Kiralova [editor].
    其他作者: Kiralova, Alzbeta,
    出版者: Hershey, Pennsylvania :IGI Global, : [2017],
    面頁冊數: 1 online resource (375 p.) :ill.
    內容註: Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiralova -- Marketing communication of SMEs acting in creative tourism / Petra Koudelkova -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovsky -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernandez -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonin Pavlicek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Ratz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl --
    內容註: Using social networks to create and share experiences in creative tourism / Robert Stefko, Martin Mudrik -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska.
    標題: Tourism - Marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2016-0
    ISBN: 9781522520177 (ebk.)
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W9317770 電子資源 11.線上閱覽_V 電子書 EB G155.A1 D75 2017e 一般使用(Normal) 在架 0
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