東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Strategic marketing and innovation f...

Srinivasan, R.

Linked to FindBook

Google Book

Amazon

博客來

Strategic marketing and innovation for Indian MSMEs

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic marketing and innovation for Indian MSMEs/ by R. Srinivasan, C.P. Lohith.
Author:	Srinivasan, R.
other author:	Lohith, C.P.
Published:	Singapore :Springer Singapore : : 2017.,
Description:	xiii, 131 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction to MSMEs -- Innovations -- Strategic Marketing -- Issues with respect to Indian MSMES and how to address them? -- Research design -- Pilot study -- Main data collection -- Data analysis -- Inference -- Future MSMEs in India.
Contained By:	Springer eBooks
Subject:	Industrial management - Decision making. - India -
Online resource:	http://dx.doi.org/10.1007/978-981-10-3590-6
ISBN:	9789811035906

Strategic marketing and innovation for Indian MSMEs
Srinivasan, R.

Strategic marketing and innovation for Indian MSMEs[electronic resource] /by R. Srinivasan, C.P. Lohith. - Singapore :Springer Singapore :2017. - xiii, 131 p. :ill., digital ;24 cm. - India studies in business and economics,2198-0012. - India studies in business and economics..

Introduction to MSMEs -- Innovations -- Strategic Marketing -- Issues with respect to Indian MSMES and how to address them? -- Research design -- Pilot study -- Main data collection -- Data analysis -- Inference -- Future MSMEs in India.

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

ISBN: 9789811035906

Standard No.: 10.1007/978-981-10-3590-6doiSubjects--Topical Terms:

3226481
Industrial management
--Decision making.--India

LC Class. No.: HD70.I4 / S69 2017

Dewey Class. No.: 658.4030954

Strategic marketing and innovation for Indian MSMEs
LDR:02934nmm a2200337 a 4500 001 2092533
003 DE-He213
005 20170321143753.0
006 m d
007 cr nn 008maaau
008 171117s2017 si s 0 eng d
020 $a 9789811035906 $q (electronic bk.)
020 $a 9789811035890 $q (paper)
024 7 $a 10.1007/978-981-10-3590-6 $2 doi
035 $a 978-981-10-3590-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HD70.I4 $b S69 2017
072 7 $a KJMV6 $2 bicssc
072 7 $a PDG $2 bicssc
072 7 $a BUS087000 $2 bisacsh
082 0 4 $a 658.4030954 $2 23
090 $a HD70.I4 $b S774 2017
100 1 $a Srinivasan, R. $3 2068136
245 1 0 $a Strategic marketing and innovation for Indian MSMEs $h [electronic resource] / $c by R. Srinivasan, C.P. Lohith.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2017.
300 $a xiii, 131 p. : $b ill., digital ; $c 24 cm.
490 1 $a India studies in business and economics, $x 2198-0012
505 0 $a Introduction to MSMEs -- Innovations -- Strategic Marketing -- Issues with respect to Indian MSMES and how to address them? -- Research design -- Pilot study -- Main data collection -- Data analysis -- Inference -- Future MSMEs in India.
520 $a This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
650 0 $a Industrial management $z India $x Decision making. $3 3226481
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a Market Research/Competitive Intelligence. $3 2162287
650 2 4 $a Development Economics. $3 894104
650 2 4 $a Development Policy. $3 2195587
700 1 $a Lohith, C.P. $3 3226480
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a India studies in business and economics. $3 2054979
856 4 0 $u http://dx.doi.org/10.1007/978-981-10-3590-6
950 $a Business and Management (Springer-41169)