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Strategy and communication for innov...

Pfeffermann, Nicole.

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Strategy and communication for innovation = integrative perspectives on innovation in the digital economy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategy and communication for innovation/ edited by Nicole Pfeffermann, Julie Gould.
其他題名:	integrative perspectives on innovation in the digital economy /
其他作者:	Pfeffermann, Nicole.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xxvi, 424 p. :ill., digital ;24 cm.
內容註:	Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.
Contained By:	Springer eBooks
標題:	Technological innovations - Management. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-49542-2
ISBN:	9783319495422

Strategy and communication for innovation = integrative perspectives on innovation in the digital economy /
Strategy and communication for innovationintegrative perspectives on innovation in the digital economy /[electronic resource] :edited by Nicole Pfeffermann, Julie Gould. - 3rd ed. - Cham :Springer International Publishing :2017. - xxvi, 424 p. :ill., digital ;24 cm.

Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.

ISBN: 9783319495422

Standard No.: 10.1007/978-3-319-49542-2doiSubjects--Topical Terms:

566644
Technological innovations
--Management.

LC Class. No.: HD45 / .S77 2017

Dewey Class. No.: 658.4062

Strategy and communication for innovation = integrative perspectives on innovation in the digital economy /
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