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Strategy and communication for innov...

Pfeffermann, Nicole.

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Strategy and communication for innovation = integrative perspectives on innovation in the digital economy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategy and communication for innovation/ edited by Nicole Pfeffermann, Julie Gould.
Reminder of title:	integrative perspectives on innovation in the digital economy /
other author:	Pfeffermann, Nicole.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xxvi, 424 p. :ill., digital ;24 cm.
[NT 15003449]:	Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.
Contained By:	Springer eBooks
Subject:	Technological innovations - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-49542-2
ISBN:	9783319495422

Strategy and communication for innovation = integrative perspectives on innovation in the digital economy /
Strategy and communication for innovationintegrative perspectives on innovation in the digital economy /[electronic resource] :edited by Nicole Pfeffermann, Julie Gould. - 3rd ed. - Cham :Springer International Publishing :2017. - xxvi, 424 p. :ill., digital ;24 cm.

Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.

ISBN: 9783319495422

Standard No.: 10.1007/978-3-319-49542-2doiSubjects--Topical Terms:

566644
Technological innovations
--Management.

LC Class. No.: HD45 / .S77 2017

Dewey Class. No.: 658.4062

Strategy and communication for innovation = integrative perspectives on innovation in the digital economy /
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245 0 0 $a Strategy and communication for innovation $h [electronic resource] : $b integrative perspectives on innovation in the digital economy / $c edited by Nicole Pfeffermann, Julie Gould.
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300 $a xxvi, 424 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.
650 0 $a Technological innovations $x Management. $3 566644
650 0 $a Strategic planning. $3 528149
650 0 $a Business communication. $3 535059
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Entrepreneurship. $3 526739
650 2 4 $a Engineering Economics, Organization, Logistics, Marketing. $3 891023
650 2 4 $a Organizational Studies, Economic Sociology. $3 1566071
700 1 $a Pfeffermann, Nicole. $3 1532596
700 1 $a Gould, Julie. $3 3226463
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856 4 0 $u http://dx.doi.org/10.1007/978-3-319-49542-2
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