東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Communication excellence = how to de...

Tench, Ralph.

Linked to FindBook

Google Book

Amazon

博客來

Communication excellence = how to develop, manage and lead exceptional communications /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Communication excellence/ by Ralph Tench ... [et al.].
Reminder of title:	how to develop, manage and lead exceptional communications /
other author:	Tench, Ralph.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xxxii, 215 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References.
Contained By:	Springer eBooks
Subject:	Communication. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-48860-8
ISBN:	9783319488608

Communication excellence = how to develop, manage and lead exceptional communications /
Communication excellencehow to develop, manage and lead exceptional communications /[electronic resource] :by Ralph Tench ... [et al.]. - Cham :Springer International Publishing :2017. - xxxii, 215 p. :ill., digital ;24 cm.

Introduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References.

'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.' --Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany 'This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.' --Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets.

ISBN: 9783319488608

Standard No.: 10.1007/978-3-319-48860-8doiSubjects--Topical Terms:

524709
Communication.

LC Class. No.: P90 / .T46 2017

Dewey Class. No.: 302.2

Communication excellence = how to develop, manage and lead exceptional communications /
LDR:03104nmm a2200313 a 4500 001 2092519
003 DE-He213
005 20170404141440.0
006 m d
007 cr nn 008maaau
008 171117s2017 gw s 0 eng d
020 $a 9783319488608 $q (electronic bk.)
020 $a 9783319488592 $q (paper)
024 7 $a 10.1007/978-3-319-48860-8 $2 doi
035 $a 978-3-319-48860-8
040 $a GP $c GP
041 0 $a eng
050 4 $a P90 $b .T46 2017
072 7 $a KJSP $2 bicssc
072 7 $a BUS052000 $2 bisacsh
082 0 4 $a 302.2 $2 23
090 $a P90 $b .C734 2017
245 0 0 $a Communication excellence $h [electronic resource] : $b how to develop, manage and lead exceptional communications / $c by Ralph Tench ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a xxxii, 215 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References.
520 $a 'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.' --Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany 'This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.' --Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets.
650 0 $a Communication. $3 524709
650 0 $a Business communication. $3 535059
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Corporate Communication/Public Relations. $3 2179376
650 2 4 $a Organization. $3 529074
700 1 $a Tench, Ralph. $3 917440
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-48860-8
950 $a Business and Management (Springer-41169)