東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Strategic retail management = text a...

Zentes, Joachim.

FindBook

Google Book

Amazon

博客來

Strategic retail management = text and international cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic retail management/ by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
其他題名:	text and international cases /
作者:	Zentes, Joachim.
其他作者:	Morschett, Dirk.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2017.,
面頁冊數:	xvi, 468 p. :ill., digital ;24 cm.
內容註:	Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.
Contained By:	Springer eBooks
標題:	Retail trade - Management. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-10183-1
ISBN:	9783658101831

Strategic retail management = text and international cases /
Zentes, Joachim.

Strategic retail managementtext and international cases /[electronic resource] :by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. - 3rd ed. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xvi, 468 p. :ill., digital ;24 cm.

Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrucken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

ISBN: 9783658101831

Standard No.: 10.1007/978-3-658-10183-1doiSubjects--Topical Terms:

668906
Retail trade
--Management.

LC Class. No.: HF5429 / .Z46 2017

Dewey Class. No.: 658.87

Strategic retail management = text and international cases /
LDR:02947nmm a2200325 a 4500 001 2087951
003 DE-He213
005 20161007141749.0
006 m d
007 cr nn 008maaau
008 171013s2017 gw s 0 eng d
020 $a 9783658101831 $q (electronic bk.)
020 $a 9783658101824 $q (paper)
024 7 $a 10.1007/978-3-658-10183-1 $2 doi
035 $a 978-3-658-10183-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5429 $b .Z46 2017
072 7 $a KNP $2 bicssc
072 7 $a BUS000000 $2 bisacsh
082 0 4 $a 658.87 $2 23
090 $a HF5429 $b .Z56 2017
100 1 $a Zentes, Joachim. $3 905757
245 1 0 $a Strategic retail management $h [electronic resource] : $b text and international cases / $c by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
250 $a 3rd ed.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2017.
300 $a xvi, 468 p. : $b ill., digital ; $c 24 cm.
505 0 $a Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.
520 $a This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrucken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
650 0 $a Retail trade $x Management. $3 668906
650 0 $a Retail trade $x Management $v Case studies. $3 905758
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Trade. $3 2054344
650 2 4 $a Sales/Distribution. $3 2179369
650 2 4 $a Marketing. $3 536353
700 1 $a Morschett, Dirk. $3 905755
700 1 $a Schramm-Klein, Hanna. $3 905756
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-10183-1
950 $a Business and Management (Springer-41169)