Ethics and neuromarketing = implicat...
Thomas, Andrew R.

FindBook      Google Book      Amazon      博客來     
  • Ethics and neuromarketing = implications for market research and business practice /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Ethics and neuromarketing/ edited by Andrew R. Thomas ... [et al.].
    其他題名: implications for market research and business practice /
    其他作者: Thomas, Andrew R.
    出版者: Cham :Springer International Publishing : : 2017.,
    面頁冊數: xv, 209 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research -- 3. Topoi in Neuromarketing Ethics -- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies -- 5. Ethical and Legal Considerations in Research Subject and Data Protection -- 6. Transparency and Reliability in Neuromarketing Research -- 7. Implicit Measures of Attitudes in Market Research -- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research -- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging -- 10. The Limits and the Ethics of Consumer Profiling -- 11. Ethical Dilemmas of Future Technologies -- 12. The Ethics of Neuromarketing in Sports.
    Contained By: Springer eBooks
    標題: Marketing - Moral and ethical aspects. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-45609-6
    ISBN: 9783319456096
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9314120 電子資源 11.線上閱覽_V 電子書 EB HF5415.12615 .E85 2017 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入