東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Strategic innovative marketing = 4th...

International Conference on Strategic Innovative Marketing (2015 :)

FindBook

Google Book

Amazon

博客來

Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic innovative marketing/ edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
其他題名:	4th IC-SIM, Mykonos, Greece 2015 /
其他作者:	Kavoura, Androniki.
團體作者:	International Conference on Strategic Innovative Marketing
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xxxvi, 764 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business and Management. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-33865-1
ISBN:	9783319338651

Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 /
Strategic innovative marketing4th IC-SIM, Mykonos, Greece 2015 /[electronic resource] :edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras. - Cham :Springer International Publishing :2017. - xxxvi, 764 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

ISBN: 9783319338651

Standard No.: 10.1007/978-3-319-33865-1doiSubjects--Topical Terms:

1485455
Business and Management.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.802

Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 /
LDR:03005nmm a2200337 a 4500 001 2087694
003 DE-He213
005 20160926164025.0
006 m d
007 cr nn 008maaau
008 171013s2017 gw s 0 eng d
020 $a 9783319338651 $q (electronic bk.)
020 $a 9783319338637 $q (paper)
024 7 $a 10.1007/978-3-319-33865-1 $2 doi
035 $a 978-3-319-33865-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13
072 7 $a KJQ $2 bicssc
072 7 $a UF $2 bicssc
072 7 $a BUS083000 $2 bisacsh
072 7 $a COM039000 $2 bisacsh
082 0 4 $a 658.802 $2 23
090 $a HF5415.13 $b .I61 2015
111 2 $a International Conference on Strategic Innovative Marketing $n (4th : $d 2015 : $c Mykonos, Greece) $3 3216797
245 1 0 $a Strategic innovative marketing $h [electronic resource] : $b 4th IC-SIM, Mykonos, Greece 2015 / $c edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2017.
300 $a xxxvi, 764 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a IT in Business. $3 2114922
650 2 4 $a Marketing. $3 536353
650 2 4 $a Information Systems Applications (incl. Internet) $3 1565452
650 0 $a Marketing $x Congresses. $3 666011
650 0 $a Marketing $x Decision making $v Congresses. $3 3216801
650 0 $a Marketing $x Management $v Congresses. $3 3216802
650 0 $a Information technology. $3 532993
700 1 $a Kavoura, Androniki. $3 3216798
700 1 $a Sakas, Damianos P. $3 3216799
700 1 $a Tomaras, Petros. $3 3216800
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Springer proceedings in business and economics. $3 2058047
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-33865-1
950 $a Business and Management (Springer-41169)