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The Effect of Cognitive and Affectiv...

Pierre Patin

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The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan / Pierre Patin撰
remainder title:	The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan
Author:	Pierre Patin
other author:	陳筱華
Published:	花蓮縣 :東華大學企業管理學系, : 2017,
Description:	89面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2018.7.3
Online resource:	http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610432025%22.&電子全文(依作者授權而定)

The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan
Pierre Patin

The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in TaiwanPierre Patin撰 - 花蓮縣 :東華大學企業管理學系, 2017 - 89面 :圖,表 ;30公分

校內電子全文開放日期 2018.7.3

碩士Master論文--國立東華大學企業管理學系

含參考書目Subjects--Index Terms:

Country image

The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan
LDR:01290nam0 2200313 450 001 2086972
008 171011s2017 ch ak e m 000 0 eng d
020 $q (平裝)
040 $a NDHU $b chi $c NDHU $d NDHU $e ccr
041 0 # $a chi $b chi $b eng
066 $c $1
100 1 $a Pierre Patin $e 撰 $3 3222977
245 1 0 $a The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan $c Pierre Patin撰
246 3 1 $a The Effect of Cognitive and Affective Country Image on Purchase Intention: The Image of France as a Marketing Strategy in Taiwan
260 # $a 花蓮縣 : $b 東華大學企業管理學系, $c 2017
300 $a 89面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2018.7.3
500 $a 校外電子全文開放日期 2018.7.3
500 $a 國圖全文開放日期 2018.7.3
500 $a 畢業學年度: 105
500 $a 指導教授: 陳筱華
502 $a 碩士Master論文--國立東華大學企業管理學系
504 $a 含參考書目
653 0 # $a Country image
653 0 # $a Affective country image
653 0 # $a Cognitive country image
653 0 # $a Purchase intention
653 0 # $a General country image
653 0 # $a France
653 0 # $a Taiwan
700 1 # $a 陳筱華 $e 指導 $3 2995034
700 1 # $a Sheau-Hwa Chen $e 指導 $3 3163631
856 4 0 $u http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610432025%22.& $z 電子全文(依作者授權而定)