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Short introduction to strategic mana...

Andersen, Torben Juul.

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Short introduction to strategic management

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Short introduction to strategic management/ by Torben Juul Andersen.
作者:	Andersen, Torben Juul.
出版者:	Cambridge :Cambridge University Press, : 2013.,
面頁冊數:	xviii, 297 p. :ill., digital ;23 cm.
標題:	Strategic planning. -
電子資源:	https://doi.org/10.1017/CBO9781139381642
ISBN:	9781139381642

Short introduction to strategic management
Andersen, Torben Juul.

Short introduction to strategic management[electronic resource] /by Torben Juul Andersen. - Cambridge :Cambridge University Press,2013. - xviii, 297 p. :ill., digital ;23 cm. - Cambridge short introductions to management. - Cambridge short introductions to management..

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

ISBN: 9781139381642Subjects--Topical Terms:

528149
Strategic planning.

LC Class. No.: HD30.28 / .A516 2013

Dewey Class. No.: 658.4012

Short introduction to strategic management
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