語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Crisis Management in Social Media: T...
~
Southorn, Isabell.
FindBook
Google Book
Amazon
博客來
Crisis Management in Social Media: The Importance of Social Media and How Companies Utilize Social Media in Crisis Situations.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Crisis Management in Social Media: The Importance of Social Media and How Companies Utilize Social Media in Crisis Situations./
作者:
Southorn, Isabell.
面頁冊數:
79 p.
附註:
Source: Masters Abstracts International, Volume: 55-03.
Contained By:
Masters Abstracts International55-03(E).
標題:
Communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1606041
ISBN:
9781339356457
Crisis Management in Social Media: The Importance of Social Media and How Companies Utilize Social Media in Crisis Situations.
Southorn, Isabell.
Crisis Management in Social Media: The Importance of Social Media and How Companies Utilize Social Media in Crisis Situations.
- 79 p.
Source: Masters Abstracts International, Volume: 55-03.
Thesis (M.A.)--Hawaii Pacific University, 2015.
The purpose of this thesis is to gain an understanding of the way in which social media influences corporate crisis communication by analyzing a corporate crisis occurring in the social sphere. Individuals' reactions to the crisis before and after the company's response are examined to detect any differences among them. Strategies suggested by professionals are compared to the company's response to uncover any potential differences. Specifically, whether adoption of the professional's strategy might have resulted in different outcomes. The study discovered that there was indeed a difference in reactions from the initial viral video to the reactions on the company's response video. It is a possibility that the company's strategy was a catalyst in the changes that occurred in the reactions. Keywords: Social media, YouTube, corporate blog, FedEx.
ISBN: 9781339356457Subjects--Topical Terms:
524709
Communication.
Crisis Management in Social Media: The Importance of Social Media and How Companies Utilize Social Media in Crisis Situations.
LDR
:01770nmm a2200289 4500
001
2078732
005
20161129073851.5
008
170521s2015 ||||||||||||||||| ||eng d
020
$a
9781339356457
035
$a
(MiAaPQ)AAI1606041
035
$a
AAI1606041
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Southorn, Isabell.
$3
3194338
245
1 0
$a
Crisis Management in Social Media: The Importance of Social Media and How Companies Utilize Social Media in Crisis Situations.
300
$a
79 p.
500
$a
Source: Masters Abstracts International, Volume: 55-03.
500
$a
Adviser: John Barnum.
502
$a
Thesis (M.A.)--Hawaii Pacific University, 2015.
520
$a
The purpose of this thesis is to gain an understanding of the way in which social media influences corporate crisis communication by analyzing a corporate crisis occurring in the social sphere. Individuals' reactions to the crisis before and after the company's response are examined to detect any differences among them. Strategies suggested by professionals are compared to the company's response to uncover any potential differences. Specifically, whether adoption of the professional's strategy might have resulted in different outcomes. The study discovered that there was indeed a difference in reactions from the initial viral video to the reactions on the company's response video. It is a possibility that the company's strategy was a catalyst in the changes that occurred in the reactions. Keywords: Social media, YouTube, corporate blog, FedEx.
590
$a
School code: 1429.
650
4
$a
Communication.
$3
524709
650
4
$a
Mass communication.
$3
2144804
650
4
$a
Web studies.
$3
2122754
690
$a
0459
690
$a
0708
690
$a
0646
710
2
$a
Hawaii Pacific University.
$b
Communication.
$3
1671521
773
0
$t
Masters Abstracts International
$g
55-03(E).
790
$a
1429
791
$a
M.A.
792
$a
2015
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1606041
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9311600
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入