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Media's influence on attitudes towar...

Rossi, Anna.

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Media's influence on attitudes towards gay men.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Media's influence on attitudes towards gay men./
作者:	Rossi, Anna.
面頁冊數:	78 p.
附註:	Source: Masters Abstracts International, Volume: 55-04.
Contained By:	Masters Abstracts International55-04(E).
標題:	LGBTQ studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10123512
ISBN:	9781369000269

Media's influence on attitudes towards gay men.
Rossi, Anna.

Media's influence on attitudes towards gay men. - 78 p.

Source: Masters Abstracts International, Volume: 55-04.

Thesis (M.A.)--Northern Illinois University, 2016.

This thesis research examines the importance of media in influencing public perceptions. There is little empirical evidence that negative portrayals of gay characters in movies and television shows cause individuals to have negative attitudes towards gay men. I further the research in this field by measuring participants' views on gays, directly showing them a stereotypical or non-stereotypical clip depicting gay men, and then again measuring their attitudes towards gays. I evaluate the claim that the quality of portrayals of gays in movies and television shows influence the viewer's acceptance of gays by conducting an experiment and using a comparison of means analysis.

ISBN: 9781369000269Subjects--Topical Terms:

2122706
LGBTQ studies.

Media's influence on attitudes towards gay men.
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245 1 0 $a Media's influence on attitudes towards gay men.
300 $a 78 p.
500 $a Source: Masters Abstracts International, Volume: 55-04.
500 $a Adviser: Kristen Meyers.
502 $a Thesis (M.A.)--Northern Illinois University, 2016.
520 $a This thesis research examines the importance of media in influencing public perceptions. There is little empirical evidence that negative portrayals of gay characters in movies and television shows cause individuals to have negative attitudes towards gay men. I further the research in this field by measuring participants' views on gays, directly showing them a stereotypical or non-stereotypical clip depicting gay men, and then again measuring their attitudes towards gays. I evaluate the claim that the quality of portrayals of gays in movies and television shows influence the viewer's acceptance of gays by conducting an experiment and using a comparison of means analysis.
520 $a This experiment found that the media does influence viewers' attitudes towards gays. How the media influences viewers' attitudes is dependent on the type of clip that they watched. After watching the stereotypical clip, participants expressed more positive attitudes towards gays than before they watched the clip and participants expressed more negative attitudes towards gays after they watched the non-stereotypical clip. These results show that how people decode and interpret media messages is complex. I suggest that further research is needed in order to understand how participants interpret media messages.
590 $a School code: 0162.
650 4 $a LGBTQ studies. $3 2122706
650 4 $a Sociology. $3 516174
650 4 $a Multimedia communications. $3 590562
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