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Aspects of Food Safety Education and...

Feng, Yaohua.

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Aspects of Food Safety Education and Communication: Consumer Perception and Behavior Evaluation.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Aspects of Food Safety Education and Communication: Consumer Perception and Behavior Evaluation./
作者:	Feng, Yaohua.
面頁冊數:	135 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-10(E), Section: B.
Contained By:	Dissertation Abstracts International76-10B(E).
標題:	Food science. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3706587
ISBN:	9781321806052

Aspects of Food Safety Education and Communication: Consumer Perception and Behavior Evaluation.
Feng, Yaohua.

Aspects of Food Safety Education and Communication: Consumer Perception and Behavior Evaluation. - 135 p.

Source: Dissertation Abstracts International, Volume: 76-10(E), Section: B.

Thesis (Ph.D.)--University of California, Davis, 2015.

People with diabetes and pregnant women are at increased risk of foodborne illness. Food safety education and communication are essential to protect those high-risk consumers from foodborne illness. This dissertation explored developing food safety education for high-risk audiences, and also measuring communication effectiveness of a controversy food safety technology.

ISBN: 9781321806052Subjects--Topical Terms:

3173303
Food science.

Aspects of Food Safety Education and Communication: Consumer Perception and Behavior Evaluation.
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245 1 0 $a Aspects of Food Safety Education and Communication: Consumer Perception and Behavior Evaluation.
300 $a 135 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-10(E), Section: B.
500 $a Adviser: Christine M. Bruhn.
502 $a Thesis (Ph.D.)--University of California, Davis, 2015.
520 $a People with diabetes and pregnant women are at increased risk of foodborne illness. Food safety education and communication are essential to protect those high-risk consumers from foodborne illness. This dissertation explored developing food safety education for high-risk audiences, and also measuring communication effectiveness of a controversy food safety technology.
520 $a The first part of the dissertation was to explore the effectiveness of food safety education utilizing Positive Deviance approach, Personal Story reading and Standard reading interventions to deliver safe food handling information to high-risk audiences for foodborne illness. The positive deviance focus group is a novel food safety educational intervention that allows participants to discuss their food handling behaviors and decide to try recommended practices modeled by people like themselves. Currently, most of the food safety education is delivered through reading materials. This study assessed the effectiveness of the conventional reading and the positive deviance approach to increase safe food handling behavior. Both pregnant women and people with diabetes are at high-risk for foodborne illness, however, they are generally unaware of their increased vulnerability. Although there are educational programs for pregnant women, few studies address the increased risk among people with diabetes. Also, educational programs for diabetics focus on food choice and seldom or never include a discussion of food safety.
520 $a Based on the results, compared to those who merely read educational information, participants in a positive deviance Intervention had higher knowledge scores and adopted more safe handling recommendations. Involvement of the participants and the length of information exposure likely contributed to the significant difference between the interventions. This suggests that food safety education is most effective when delivered in a supportive discussion format. Because of their increased vulnerability to foodborne illness, health education programs for these groups should include safe food handling guidelines delivered in a positive deviance approach.
520 $a Food safety education is not only about educating consumers to comply to safe food handling practices, but also communicating safety enhancing technologies, such as irradiation, which are intended to kill harmful bacteria on food, but have not been easily accepted among consumers. Thus, the other part of the dissertation focused on developing an educational message on a promising food safety technology, food Irradiation. The effectiveness of three different information statements and their combination on consumers' perceptions about and willingness to buy irradiated food products was evaluated. The statements address information needs about irradiation from three perspectives. These are 'benefits of food irradiation', 'consumer's most frequent questions' and 'authorities approving food irradiation'. Although food irradiation is scientifically proved to eliminate disease-causing organism in foods, nearly half of consumers reported hesitancy to buy irradiated food. Previous research found that insufficient information about the risks, benefits, and safety were major factors driving consumer reluctance to buy.
520 $a Information related to `benefits of food irradiation,' including reducing harmful bacteria, was the most effective in changing consumers' perception of irradiated food, and helping consumers make informed food purchasing decisions. Findings can be used as a guide by policy makers, educators, and marketers when describing irradiated food.
590 $a School code: 0029.
650 4 $a Food science. $3 3173303
690 $a 0359
710 2 $a University of California, Davis. $b Food Science. $3 3193559
773 0 $t Dissertation Abstracts International $g 76-10B(E).
790 $a 0029
791 $a Ph.D.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3706587