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Exploring Perceptions of Business Cu...

Creek, Julia.

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Exploring Perceptions of Business Culture: Ubuntu in Sub-Saharan West African Nations.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Exploring Perceptions of Business Culture: Ubuntu in Sub-Saharan West African Nations./
Author:	Creek, Julia.
Description:	226 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.
Contained By:	Dissertation Abstracts International76-12A(E).
Subject:	Cultural resources management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3714738
ISBN:	9781321924947

Exploring Perceptions of Business Culture: Ubuntu in Sub-Saharan West African Nations.
Creek, Julia.

Exploring Perceptions of Business Culture: Ubuntu in Sub-Saharan West African Nations. - 226 p.

Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.

Thesis (Ph.D.)--Northcentral University, 2015.

International business is continuing to increase, however, most sub-Saharan West African Nations (SSWANs) have not experienced the same level of growth as other emerging economies, such as the BRIC's (Brazil, Russia, India and China) nor have they significantly benefitted from globalization. Some researchers suggest nations are reluctant to conduct business in the region because they do not understand the cultural nature and complexity of the business environment. The concept of Ubuntu is relatively unknown outside of African nations and is often seen as the unifying social and moral philosophy emphasizing the importance of relationships. Understanding indigenous philosophies such as Ubuntu is critical to understanding African business cultures and developing African business prospects. The purpose of this qualitative phenomenological research study was to understand lived experiences relating to Ubuntu. The study included a purposive sample of 8 participants, who are native or have had business experience in SSWANs. The study findings indicate that the differences in African business cultures, such as Ubuntu affect business outcomes, and are not well understood by outsiders. The study findings were developed into major themes such as Ubuntu permeates African culture, value of interpersonal relationships, trust, communication, hierarchy of age and leadership, attitudes towards work, and tensions in experiences of Ubuntu. The findings in this study indicate that the very nature of interpersonal relationships is different in African nations than in the US, which influences many business practices. Collectivism was a component of every thematic area in the study of Ubuntu and reviewing African attitudes towards work and the nature of obligations to the family that influence professional outcomes and create tensions that are difficult for outsiders to understand. The study findings indicate that being perceptive about tensions stemming from African culture and beliefs such as Ubuntu will facilitate better understanding in business interactions. Family influence and obligation is perhaps the most important factor in traditional African interpersonal relationships, with an elevated expectation of loyalty in business that might be labeled as nepotism in the US. This is one of the tensions of Ubuntu and is at the heart of some ethical struggles in African governance that may be difficult for outsiders to fully understand and which this study has addressed.

ISBN: 9781321924947Subjects--Topical Terms:

2122774
Cultural resources management.

Exploring Perceptions of Business Culture: Ubuntu in Sub-Saharan West African Nations.
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500 $a Adviser: Kristin O'Byrne.
502 $a Thesis (Ph.D.)--Northcentral University, 2015.
520 $a International business is continuing to increase, however, most sub-Saharan West African Nations (SSWANs) have not experienced the same level of growth as other emerging economies, such as the BRIC's (Brazil, Russia, India and China) nor have they significantly benefitted from globalization. Some researchers suggest nations are reluctant to conduct business in the region because they do not understand the cultural nature and complexity of the business environment. The concept of Ubuntu is relatively unknown outside of African nations and is often seen as the unifying social and moral philosophy emphasizing the importance of relationships. Understanding indigenous philosophies such as Ubuntu is critical to understanding African business cultures and developing African business prospects. The purpose of this qualitative phenomenological research study was to understand lived experiences relating to Ubuntu. The study included a purposive sample of 8 participants, who are native or have had business experience in SSWANs. The study findings indicate that the differences in African business cultures, such as Ubuntu affect business outcomes, and are not well understood by outsiders. The study findings were developed into major themes such as Ubuntu permeates African culture, value of interpersonal relationships, trust, communication, hierarchy of age and leadership, attitudes towards work, and tensions in experiences of Ubuntu. The findings in this study indicate that the very nature of interpersonal relationships is different in African nations than in the US, which influences many business practices. Collectivism was a component of every thematic area in the study of Ubuntu and reviewing African attitudes towards work and the nature of obligations to the family that influence professional outcomes and create tensions that are difficult for outsiders to understand. The study findings indicate that being perceptive about tensions stemming from African culture and beliefs such as Ubuntu will facilitate better understanding in business interactions. Family influence and obligation is perhaps the most important factor in traditional African interpersonal relationships, with an elevated expectation of loyalty in business that might be labeled as nepotism in the US. This is one of the tensions of Ubuntu and is at the heart of some ethical struggles in African governance that may be difficult for outsiders to fully understand and which this study has addressed.
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