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Colorful Personalities: Investigatin...

Pazda, Adam D.

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Colorful Personalities: Investigating the Relationship between Chroma, Person Perception, and Personality Traits.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Colorful Personalities: Investigating the Relationship between Chroma, Person Perception, and Personality Traits./
Author:	Pazda, Adam D.
Description:	105 p.
Notes:	Source: Dissertation Abstracts International, Volume: 77-01(E), Section: B.
Contained By:	Dissertation Abstracts International77-01B(E).
Subject:	Social psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3723301
ISBN:	9781339060255

Colorful Personalities: Investigating the Relationship between Chroma, Person Perception, and Personality Traits.
Pazda, Adam D.

Colorful Personalities: Investigating the Relationship between Chroma, Person Perception, and Personality Traits. - 105 p.

Source: Dissertation Abstracts International, Volume: 77-01(E), Section: B.

Thesis (Ph.D.)--University of Rochester, 2015.

Research on how color affects psychological functioning has burgeoned in recent years. The majority of studies in the domain of color psychology have focused on hue or lightness, while paying little attention to chroma. The present research sought to address this oversight in the literature by investigating the degree to which chroma influences person perception, specifically with regard to the Big Five personality traits. Drawing from Conceptual Metaphor Theory, I predicted that perceiving literal colorfulness (i.e., chroma) would influence perceptions of figurative colorfulness (i.e., extraversion, openness). In Experiment 1, participants perceived foreign words printed in high-chroma text to have a meaning associated with extraversion and openness, relative to agreeableness, conscientiousness, and neuroticism. In Experiment 2, participants rated individuals surrounded by high-chroma colors as more extraverted and open than individuals surrounded by low-chroma colors. Experiment 3 replicated these effects while manipulating chroma on targets' clothing. Study 4 examined the relationship between the Big Five traits and preferences for high and low-chroma colors. Extraverts reported liking high-chroma colors more than introverts, and higher openness was associated with stronger liking of low-chroma colors. Study 5 investigated whether the amount of chroma in participants' clothing was related to their levels of extraversion and openness; no relationship was observed. Implications for integrating chroma as a focal variable in color research are discussed.

ISBN: 9781339060255Subjects--Topical Terms:

520219
Social psychology.

Colorful Personalities: Investigating the Relationship between Chroma, Person Perception, and Personality Traits.
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100 1 $a Pazda, Adam D. $3 3191857
245 1 0 $a Colorful Personalities: Investigating the Relationship between Chroma, Person Perception, and Personality Traits.
300 $a 105 p.
500 $a Source: Dissertation Abstracts International, Volume: 77-01(E), Section: B.
500 $a Advisers: Andrew Elliot; Brett Sherman.
502 $a Thesis (Ph.D.)--University of Rochester, 2015.
520 $a Research on how color affects psychological functioning has burgeoned in recent years. The majority of studies in the domain of color psychology have focused on hue or lightness, while paying little attention to chroma. The present research sought to address this oversight in the literature by investigating the degree to which chroma influences person perception, specifically with regard to the Big Five personality traits. Drawing from Conceptual Metaphor Theory, I predicted that perceiving literal colorfulness (i.e., chroma) would influence perceptions of figurative colorfulness (i.e., extraversion, openness). In Experiment 1, participants perceived foreign words printed in high-chroma text to have a meaning associated with extraversion and openness, relative to agreeableness, conscientiousness, and neuroticism. In Experiment 2, participants rated individuals surrounded by high-chroma colors as more extraverted and open than individuals surrounded by low-chroma colors. Experiment 3 replicated these effects while manipulating chroma on targets' clothing. Study 4 examined the relationship between the Big Five traits and preferences for high and low-chroma colors. Extraverts reported liking high-chroma colors more than introverts, and higher openness was associated with stronger liking of low-chroma colors. Study 5 investigated whether the amount of chroma in participants' clothing was related to their levels of extraversion and openness; no relationship was observed. Implications for integrating chroma as a focal variable in color research are discussed.
590 $a School code: 0188.
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650 4 $a Personality psychology. $3 2144789
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773 0 $t Dissertation Abstracts International $g 77-01B(E).
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3723301