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Critical Evaluation and Recommendati...

Quinn, John J.

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Critical Evaluation and Recommendations for Establishing a Culture Enabling Big Data Opportunities at a Global Pharmaceutical Company.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Critical Evaluation and Recommendations for Establishing a Culture Enabling Big Data Opportunities at a Global Pharmaceutical Company./
作者:	Quinn, John J.
面頁冊數:	132 p.
附註:	Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.
Contained By:	Dissertation Abstracts International77-09A(E).
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10103516
ISBN:	9781339670829

Critical Evaluation and Recommendations for Establishing a Culture Enabling Big Data Opportunities at a Global Pharmaceutical Company.
Quinn, John J.

Critical Evaluation and Recommendations for Establishing a Culture Enabling Big Data Opportunities at a Global Pharmaceutical Company. - 132 p.

Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.

Thesis (D.B.A.)--Wilmington University (Delaware), 2016.

The rising importance of big data to corporate success has created significant management challenges which are of particular importance to established organizations. Senior leaders within established firms recognize the potential of big data; however, their efforts to launch big data projects often fail to deliver the desired results. The inability of big data initiatives to live up to the hyped-expectations has less to do with technology and more to do with management and culture. Using a mixed-methods approach including quantitative surveys and qualitative interviews, this study generated recommendations for senior management within an established global pharmaceutical company. Recommendations focused on big data cultural attributes pertaining to cross-functional collaboration, leadership and decision making, external partnerships, work environments, and ethics.

ISBN: 9781339670829Subjects--Topical Terms:

3168311
Business administration.

Critical Evaluation and Recommendations for Establishing a Culture Enabling Big Data Opportunities at a Global Pharmaceutical Company.
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