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Visual Persuasion in Mass Media: A C...
~
Joo, Jungseock.
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Visual Persuasion in Mass Media: A Computational Framework for Understanding Visual Communication.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Visual Persuasion in Mass Media: A Computational Framework for Understanding Visual Communication./
作者:
Joo, Jungseock.
面頁冊數:
115 p.
附註:
Source: Dissertation Abstracts International, Volume: 77-02(E), Section: B.
Contained By:
Dissertation Abstracts International77-02B(E).
標題:
Computer science. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3725041
ISBN:
9781339089270
Visual Persuasion in Mass Media: A Computational Framework for Understanding Visual Communication.
Joo, Jungseock.
Visual Persuasion in Mass Media: A Computational Framework for Understanding Visual Communication.
- 115 p.
Source: Dissertation Abstracts International, Volume: 77-02(E), Section: B.
Thesis (Ph.D.)--University of California, Los Angeles, 2015.
This item is not available from ProQuest Dissertations & Theses.
Visuals play a vital role in human communication in the modern media landscape, but there have been little progress on a systematic analysis on massive visual data. In this dissertation, I introduce a novel computational paradigm that brings advanced techniques in computer vision and machine learning to bear on research questions in media studies and social science.
ISBN: 9781339089270Subjects--Topical Terms:
523869
Computer science.
Visual Persuasion in Mass Media: A Computational Framework for Understanding Visual Communication.
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Source: Dissertation Abstracts International, Volume: 77-02(E), Section: B.
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Adviser: Song-Chun Zhu.
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Thesis (Ph.D.)--University of California, Los Angeles, 2015.
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I first examine how the news media leverage photographs to visually persuade their audiences. I developed a computational model that can predict the viewers' emotional perceptions from politicians' photographs in the mass media---by inferring hidden messages and communicative intents embodied in images. I applied the model to track the visual favorability of the U.S. President in the mass media, revealing strong correlations between the visuals from the mass media and the public opinion. Secondly, I investigate the role of facial appearance in social perception and trait inference and its impacts to real-world social events such as elections. The result shows that the automated trait recognition from the facial appearance of politicians predicts the major election outcomes in the U.S. up to 70% accuracy.
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