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A qualitative analysis of the native...

Warnick, Aaron.

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A qualitative analysis of the native advertising model with reference to the conventions of journalism.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A qualitative analysis of the native advertising model with reference to the conventions of journalism./
Author:	Warnick, Aaron.
Description:	42 p.
Notes:	Source: Masters Abstracts International, Volume: 55-05.
Contained By:	Masters Abstracts International55-05(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10110923
ISBN:	9781339741543

A qualitative analysis of the native advertising model with reference to the conventions of journalism.
Warnick, Aaron.

A qualitative analysis of the native advertising model with reference to the conventions of journalism. - 42 p.

Source: Masters Abstracts International, Volume: 55-05.

Thesis (M.S.)--Duquesne University, 2016.

Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected to continue its rapid growth in popularity. By design, native advertising assumes the form and function of its host's own content. This study examines whether native advertising has adopted not only the aesthetic form and goals of journalism, but the conventions of journalism formed over more than the past century.

ISBN: 9781339741543Subjects--Topical Terms:

2144804
Mass communication.

A qualitative analysis of the native advertising model with reference to the conventions of journalism.
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245 1 2 $a A qualitative analysis of the native advertising model with reference to the conventions of journalism.
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500 $a Source: Masters Abstracts International, Volume: 55-05.
500 $a Adviser: Michael Dillon.
502 $a Thesis (M.S.)--Duquesne University, 2016.
520 $a Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected to continue its rapid growth in popularity. By design, native advertising assumes the form and function of its host's own content. This study examines whether native advertising has adopted not only the aesthetic form and goals of journalism, but the conventions of journalism formed over more than the past century.
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