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An analysis of graphic communication...

White Walker, Kaye E.

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An analysis of graphic communication in annual reports: Does the use of graphics vary depending of the financial status of the company?

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An analysis of graphic communication in annual reports: Does the use of graphics vary depending of the financial status of the company?/
作者:	White Walker, Kaye E.
面頁冊數:	372 p.
附註:	Source: Dissertation Abstracts International, Volume: 57-06, Section: A, page: 2465.
Contained By:	Dissertation Abstracts International57-06A.
標題:	Rhetoric. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9632976

An analysis of graphic communication in annual reports: Does the use of graphics vary depending of the financial status of the company?
White Walker, Kaye E.

An analysis of graphic communication in annual reports: Does the use of graphics vary depending of the financial status of the company? - 372 p.

Source: Dissertation Abstracts International, Volume: 57-06, Section: A, page: 2465.

Thesis (Ph.D.)--Oklahoma State University, 1996.

Scope and method of study. The purpose of this study was to examine corporate annual reports for changes in the use of graphic communication when companies experienced net losses as opposed to profits. The study included the Fortune 100 companies and covered the ten-year period of 1985-1994. Elements examined were the numbers of visual elements used, types used, sizes of the different types, colors used, information conveyed, layout and integration of graphic communication and text, integrity of the data displayed, typography, captions used, and placement of graphic communication in four sections of the annual report.Subjects--Topical Terms:

516647
Rhetoric.

An analysis of graphic communication in annual reports: Does the use of graphics vary depending of the financial status of the company?
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100 1 $a White Walker, Kaye E. $3 3188413
245 1 3 $a An analysis of graphic communication in annual reports: Does the use of graphics vary depending of the financial status of the company?
300 $a 372 p.
500 $a Source: Dissertation Abstracts International, Volume: 57-06, Section: A, page: 2465.
500 $a Adviser: Thomas L. Warren.
502 $a Thesis (Ph.D.)--Oklahoma State University, 1996.
520 $a Scope and method of study. The purpose of this study was to examine corporate annual reports for changes in the use of graphic communication when companies experienced net losses as opposed to profits. The study included the Fortune 100 companies and covered the ten-year period of 1985-1994. Elements examined were the numbers of visual elements used, types used, sizes of the different types, colors used, information conveyed, layout and integration of graphic communication and text, integrity of the data displayed, typography, captions used, and placement of graphic communication in four sections of the annual report.
520 $a Findings and conclusions. The use of graphic communication or visual elements declined in annual reports prepared for years in which companies experienced net loss. The total number of visual elements used declined, and the numbers of individual tables, photographs, and figures used also declined. The five most popular types of graphics likewise appeared less often in reports of net loss: column graphs, bar graphs, divided bar/column graphs, grouped column/bar graphs, and surface graphs. Annual reports covering net loss years could make much more effective use of graphic communication in disclosing the company's financial status by having a larger number of figures to help the readers see the financial picture and by choosing those figures that are accurate in portraying quantitative data for comparison.
590 $a School code: 0664.
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650 4 $a Management. $3 516664
650 4 $a Mass communication. $3 2144804
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710 2 $a Oklahoma State University. $3 626630
773 0 $t Dissertation Abstracts International $g 57-06A.
790 $a 0664
791 $a Ph.D.
792 $a 1996
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9632976