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Epidemic and risk communication: An ...

Shin, Haejung.

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Epidemic and risk communication: An analysis of strategic and graphic characteristics of infographics.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Epidemic and risk communication: An analysis of strategic and graphic characteristics of infographics./
作者:	Shin, Haejung.
面頁冊數:	71 p.
附註:	Source: Masters Abstracts International, Volume: 55-05.
Contained By:	Masters Abstracts International55-05(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10126577
ISBN:	9781339846170

Epidemic and risk communication: An analysis of strategic and graphic characteristics of infographics.
Shin, Haejung.

Epidemic and risk communication: An analysis of strategic and graphic characteristics of infographics. - 71 p.

Source: Masters Abstracts International, Volume: 55-05.

Thesis (M.S.)--Iowa State University, 2016.

This study explores the strategic and graphic characteristics of infographics and data visualizations for epidemic issues and examines their inter-relationships. A content analysis was conducted by using 254 infographics for six epidemic crises (Ebola, SARS, MERS, H1N1, Bird flu, and Zika) from health organizations and news media. Results show that infographics has been used in diverse purposes of communication, not only for delivery of general information but also for persuasion for people's behavior change. Neutral images and graphics are more frequently detected than emotional appeals like fear and humor. Graphic types tend to be used differently by specific communication goal and organization type. The findings indicate the current use of infographics in the context of health and risk communication and offer several suggestions for future studies about infographics.

ISBN: 9781339846170Subjects--Topical Terms:

524709
Communication.

Epidemic and risk communication: An analysis of strategic and graphic characteristics of infographics.
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245 1 0 $a Epidemic and risk communication: An analysis of strategic and graphic characteristics of infographics.
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500 $a Source: Masters Abstracts International, Volume: 55-05.
500 $a Adviser: Suman Lee.
502 $a Thesis (M.S.)--Iowa State University, 2016.
520 $a This study explores the strategic and graphic characteristics of infographics and data visualizations for epidemic issues and examines their inter-relationships. A content analysis was conducted by using 254 infographics for six epidemic crises (Ebola, SARS, MERS, H1N1, Bird flu, and Zika) from health organizations and news media. Results show that infographics has been used in diverse purposes of communication, not only for delivery of general information but also for persuasion for people's behavior change. Neutral images and graphics are more frequently detected than emotional appeals like fear and humor. Graphic types tend to be used differently by specific communication goal and organization type. The findings indicate the current use of infographics in the context of health and risk communication and offer several suggestions for future studies about infographics.
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