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User generated restaurant reviews: E...

Parikh, Anish A.

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User generated restaurant reviews: Examining influence and motivations for usage.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	User generated restaurant reviews: Examining influence and motivations for usage./
作者:	Parikh, Anish A.
面頁冊數:	164 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-04(E), Section: A.
Contained By:	Dissertation Abstracts International75-04A(E).
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3605047
ISBN:	9781303610769

User generated restaurant reviews: Examining influence and motivations for usage.
Parikh, Anish A.

User generated restaurant reviews: Examining influence and motivations for usage. - 164 p.

Source: Dissertation Abstracts International, Volume: 75-04(E), Section: A.

Thesis (Ph.D.)--Purdue University, 2013.

This study examines the importance of user-generated restaurant reviews in the context of their value to the food service industry by using three approaches. The first study quantitatively examined restaurant consumers' usage patterns of user-generated restaurant reviews and the factors that motivate them to seek and contribute reviews. The second study question qualitatively investigated how restaurant reviews influenced users' choice and perception of restaurants and which reviews users trusted. The final study assessed the content in user-generated reviews, semi-professional reviews and professional reviews and examined how the three differ. Overall, consumers' value and trust user-generated restaurant reviews. Restaurant review readers are willing to make purchase decisions based on the information found within the reviews. The primary motivations for reading reviews are to lower search time and to engage with online communities. Users articulate reviews for altruistic reasons, they want to help other users make better purchase decisions. Finally, user-generated reviews devote a greater percentage of their word count to issues of service and price than do semi-professional and professional reviews.

ISBN: 9781303610769Subjects--Topical Terms:

3168311
Business administration.

User generated restaurant reviews: Examining influence and motivations for usage.
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245 1 0 $a User generated restaurant reviews: Examining influence and motivations for usage.
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500 $a Adviser: Carl A. Behnke.
502 $a Thesis (Ph.D.)--Purdue University, 2013.
520 $a This study examines the importance of user-generated restaurant reviews in the context of their value to the food service industry by using three approaches. The first study quantitatively examined restaurant consumers' usage patterns of user-generated restaurant reviews and the factors that motivate them to seek and contribute reviews. The second study question qualitatively investigated how restaurant reviews influenced users' choice and perception of restaurants and which reviews users trusted. The final study assessed the content in user-generated reviews, semi-professional reviews and professional reviews and examined how the three differ. Overall, consumers' value and trust user-generated restaurant reviews. Restaurant review readers are willing to make purchase decisions based on the information found within the reviews. The primary motivations for reading reviews are to lower search time and to engage with online communities. Users articulate reviews for altruistic reasons, they want to help other users make better purchase decisions. Finally, user-generated reviews devote a greater percentage of their word count to issues of service and price than do semi-professional and professional reviews.
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