語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The effects of price partitioning an...
~
Wang, Shuo.
FindBook
Google Book
Amazon
博客來
The effects of price partitioning and its implications for menu pricing.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The effects of price partitioning and its implications for menu pricing./
作者:
Wang, Shuo.
面頁冊數:
169 p.
附註:
Source: Dissertation Abstracts International, Volume: 74-07(E), Section: A.
Contained By:
Dissertation Abstracts International74-07A(E).
標題:
Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3536849
ISBN:
9781267956316
The effects of price partitioning and its implications for menu pricing.
Wang, Shuo.
The effects of price partitioning and its implications for menu pricing.
- 169 p.
Source: Dissertation Abstracts International, Volume: 74-07(E), Section: A.
Thesis (Ph.D.)--Cornell University, 2013.
This item is not available from ProQuest Dissertations & Theses.
This dissertation comprises three essays under the umbrella of behavioral research on price partitioning. The first essay examined consumers' responses to financially equivalent prix fixe menu prices with a built-in gratuity, a separately listed percentage gratuity or a separately listed dollar gratuity at surcharge levels different from the 15% tipping benchmark. I demonstrated that surcharge level moderated the relationship between menu price presentation and consumers' deal perception and this moderating effect can be explained by the evaluability of the individual price components within a partitioned price.
ISBN: 9781267956316Subjects--Topical Terms:
536353
Marketing.
The effects of price partitioning and its implications for menu pricing.
LDR
:03237nmm a2200313 4500
001
2072976
005
20160902113928.5
008
170521s2013 ||||||||||||||||| ||eng d
020
$a
9781267956316
035
$a
(MiAaPQ)AAI3536849
035
$a
AAI3536849
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Wang, Shuo.
$3
1029865
245
1 4
$a
The effects of price partitioning and its implications for menu pricing.
300
$a
169 p.
500
$a
Source: Dissertation Abstracts International, Volume: 74-07(E), Section: A.
500
$a
Adviser: Michael Lynn.
502
$a
Thesis (Ph.D.)--Cornell University, 2013.
506
$a
This item is not available from ProQuest Dissertations & Theses.
520
$a
This dissertation comprises three essays under the umbrella of behavioral research on price partitioning. The first essay examined consumers' responses to financially equivalent prix fixe menu prices with a built-in gratuity, a separately listed percentage gratuity or a separately listed dollar gratuity at surcharge levels different from the 15% tipping benchmark. I demonstrated that surcharge level moderated the relationship between menu price presentation and consumers' deal perception and this moderating effect can be explained by the evaluability of the individual price components within a partitioned price.
520
$a
The second essay further explored surcharge framing by studying the differential effects of voluntary versus mandatory service gratuity on consumers' menu price perception and demand. Findings from three experiments indicated that a Sunday brunch price with 15% customary tipping led to a lower perceived expensiveness and higher patronage intent than the same price with a 15% mandatory service gratuity. More importantly, through process measure analyses and mediation tests, the studies provided converging evidence that participants' use of surcharge and perceived surcharge fairness acted in parallel and with similar strengths as mediators of the relationship between surcharge policy and menu price perception. I also found that participant's patronage intent was mediated by both surcharge fairness perception and price expensiveness perception, although the impact of the former mediator was significantly stronger.
520
$a
As an extension of my empirical work using a multi-process approach to studying price partitioning effects, the third dissertation essay described an integrative framework on the psychological mechanisms for processing partitioned prices. Based on a review and synthesis of extant research, I identified seven processing routes and suggested that an individual will take a particular route to process a partitioned price depending on five key characteristics of its secondary price component. This integrative model can adequately yet parsimoniously differentiate among the various psychological mechanisms underlying the price partitioning effects and potentially resolve some inconsistent findings in the literature.
590
$a
School code: 0058.
650
4
$a
Marketing.
$3
536353
650
4
$a
Management.
$3
516664
690
$a
0338
690
$a
0454
710
2
$a
Cornell University.
$b
Policy Analysis and Management.
$3
3188204
773
0
$t
Dissertation Abstracts International
$g
74-07A(E).
790
$a
0058
791
$a
Ph.D.
792
$a
2013
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3536849
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9305844
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入