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The influence of electronic word-of-...
~
Lehmann, Whitney Sessa.
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The influence of electronic word-of-mouth (eWOM) on college search and choice.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The influence of electronic word-of-mouth (eWOM) on college search and choice./
作者:
Lehmann, Whitney Sessa.
面頁冊數:
86 p.
附註:
Source: Dissertation Abstracts International, Volume: 76-10(E), Section: A.
Contained By:
Dissertation Abstracts International76-10A(E).
標題:
Communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3704925
ISBN:
9781321776171
The influence of electronic word-of-mouth (eWOM) on college search and choice.
Lehmann, Whitney Sessa.
The influence of electronic word-of-mouth (eWOM) on college search and choice.
- 86 p.
Source: Dissertation Abstracts International, Volume: 76-10(E), Section: A.
Thesis (Ph.D.)--University of Miami, 2015.
This study used an online questionnaire to survey 276 first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the search and choice phases of the three-phased college choice process and when consumed across various form of social media. The results of this study suggested that traditional WOM had a greater perceived influence on students' college choice than eWOM. The results also suggested that eWOM had a greater perceived influence during the search phase than during the choice phase and a greater perceived influence when consumed on online reviews/forums than when consumed on social networking sites. A recommendation for further study is enclosed.
ISBN: 9781321776171Subjects--Topical Terms:
524709
Communication.
The influence of electronic word-of-mouth (eWOM) on college search and choice.
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This study used an online questionnaire to survey 276 first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the search and choice phases of the three-phased college choice process and when consumed across various form of social media. The results of this study suggested that traditional WOM had a greater perceived influence on students' college choice than eWOM. The results also suggested that eWOM had a greater perceived influence during the search phase than during the choice phase and a greater perceived influence when consumed on online reviews/forums than when consumed on social networking sites. A recommendation for further study is enclosed.
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