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Media and corporate social responsib...

Riddell, Brad.

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Media and corporate social responsibility: How leading business magazines frame a controversial concept.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Media and corporate social responsibility: How leading business magazines frame a controversial concept./
作者:	Riddell, Brad.
面頁冊數:	137 p.
附註:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1526859
ISBN:	9781321248869

Media and corporate social responsibility: How leading business magazines frame a controversial concept.
Riddell, Brad.

Media and corporate social responsibility: How leading business magazines frame a controversial concept. - 137 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.J.)--University of North Texas, 2013.

Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value.

ISBN: 9781321248869Subjects--Topical Terms:

576107
Journalism.

Media and corporate social responsibility: How leading business magazines frame a controversial concept.
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245 1 0 $a Media and corporate social responsibility: How leading business magazines frame a controversial concept.
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500 $a Adviser: Koji Fuse.
502 $a Thesis (M.J.)--University of North Texas, 2013.
520 $a Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value.
520 $a This study examines the framing of CSR in stories published by leading business magazines between 2008 and 2012. By examining the presentation of CSR concepts, the resulting analysis can provide important conclusions for corporations, public relations practitioners, mass media, and consumers.
520 $a This study resulted in a hierarchical pyramid of frames that organizes the framing of CSR in business magazines into three layers: category, motivation, and classification as either responsible behavior or irresponsible behavior. These results lead to recommendations for future CSR research, including the need for quantitative evidence of a connection or disconnection between CSR and profitability.
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