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Demystifying women's magazines in Ta...

Shaw, Ping.

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Demystifying women's magazines in Taiwan.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Demystifying women's magazines in Taiwan./
作者:	Shaw, Ping.
面頁冊數:	288 p.
附註:	Source: Dissertation Abstracts International, Volume: 58-05, Section: A, page: 1490.
Contained By:	Dissertation Abstracts International58-05A.
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9732372
ISBN:	9780591418682

Demystifying women's magazines in Taiwan.
Shaw, Ping.

Demystifying women's magazines in Taiwan. - 288 p.

Source: Dissertation Abstracts International, Volume: 58-05, Section: A, page: 1490.

Thesis (Ph.D.)--The Pennsylvania State University, 1997.

This study examines Taiwanese women's magazine industry from a dual perspective: it examines the history and the infrastructure of women's magazine, and then links this institutional analysis to the cultural and political messages that the magazines present to women. To guide this research, this study combines feminist approach with hegemony theory and the critical political economy approach.

ISBN: 9780591418682Subjects--Topical Terms:

2144804
Mass communication.

Demystifying women's magazines in Taiwan.
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245 1 0 $a Demystifying women's magazines in Taiwan.
300 $a 288 p.
500 $a Source: Dissertation Abstracts International, Volume: 58-05, Section: A, page: 1490.
500 $a Adviser: Ronald V. Bettig.
502 $a Thesis (Ph.D.)--The Pennsylvania State University, 1997.
520 $a This study examines Taiwanese women's magazine industry from a dual perspective: it examines the history and the infrastructure of women's magazine, and then links this institutional analysis to the cultural and political messages that the magazines present to women. To guide this research, this study combines feminist approach with hegemony theory and the critical political economy approach.
520 $a Political and economic factors are two sets of factors in deciding the development of women's magazine industry in Taiwan. In the 1950s and 1960s, political power--the government, and the ruling party--directly affected the role which women's magazines were called upon to play. Since 1970, economic growth dramatically contributed to many social changes, and influenced the structure of the magazine industry.
520 $a The current structure of the magazine industry can be described in certain ways. Firstly, most of women's magazines are small group-owned. Secondly, the circulation of women's magazines is quite small, and the magazines are targeted mostly to urban middle-class women. Thirdly, the women 's magazine industry has experienced the process of internationalization since late 1980s, and advertising has become an important source of the magazines' revenues.
520 $a This study combine traditional content analysis and textual analysis to explore the content of the magazines. In the content analysis, beauty and fashion makes up the major part of both advertising and editorial content in women's magazines. The percentage of editorial pages given to traditional themes was much higher than the one given to nontraditional themes. By using the textual analysis, this study examines some themes of the content in the magazines--sexuality, domesticity vs. employment, and beauty and fashion--that are central to the socio-cultural constructions of the feminine. It is found that women's magazines in Taiwan transmit to women a relentlessly traditional image of womanhood, sometimes clothed in appealing modern dress, but rarely varying from old-fashioned stereotypes.
520 $a In conclusion, this study recognizes the existence of pleasure that women's magazines offer readers, while this pleasure is not always oppositional or resistant, but more often based on fantasy and consumerism. The advertising-driven nature of the magazines make them free from constructing images of femininity in a more constructive and positive way.
590 $a School code: 0176.
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650 4 $a Womens studies. $3 2122688
650 4 $a Cultural anthropology. $3 2122764
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710 2 0 $a The Pennsylvania State University. $3 699896
773 0 $t Dissertation Abstracts International $g 58-05A.
790 $a 0176
791 $a Ph.D.
792 $a 1997
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9732372