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Social network sites, commerce, and ...

Cain, Jason Anthony.

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Social network sites, commerce, and perceptions of personal information online.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social network sites, commerce, and perceptions of personal information online./
作者:	Cain, Jason Anthony.
面頁冊數:	172 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-08(E), Section: A.
Contained By:	Dissertation Abstracts International76-08A(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3691323
ISBN:	9781321644401

Social network sites, commerce, and perceptions of personal information online.
Cain, Jason Anthony.

Social network sites, commerce, and perceptions of personal information online. - 172 p.

Source: Dissertation Abstracts International, Volume: 76-08(E), Section: A.

Thesis (Ph.D.)--University of Florida, 2014.

This item is not available from ProQuest Dissertations & Theses.

This dissertation examines user perceptions of what constitutes a social network site (SNS) and personal information in an effort to better understand motivations for sharing personal information. Additionally, it establishes a link between exchanging personal information in order to attain goods and services in some instances. This exchange supports reconceptualizing social networks and social media as information marketplaces where personal information constitutes the capital exchanged between users and social media companies. Uses and gratifications theory and Expectancy- Value (E-V) theory comprised much of the theoretical basis for this study.

ISBN: 9781321644401Subjects--Topical Terms:

2144804
Mass communication.

Social network sites, commerce, and perceptions of personal information online.
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500 $a Adviser: Cary Armstrong.
502 $a Thesis (Ph.D.)--University of Florida, 2014.
506 $a This item is not available from ProQuest Dissertations & Theses.
520 $a This dissertation examines user perceptions of what constitutes a social network site (SNS) and personal information in an effort to better understand motivations for sharing personal information. Additionally, it establishes a link between exchanging personal information in order to attain goods and services in some instances. This exchange supports reconceptualizing social networks and social media as information marketplaces where personal information constitutes the capital exchanged between users and social media companies. Uses and gratifications theory and Expectancy- Value (E-V) theory comprised much of the theoretical basis for this study.
520 $a A survey method with online questionnaire was employed to collect responses from 618 students at the University of Florida in order to conduct this research. Analysis indicated that connectivity between users still comprised the most important feature of a SNS but that the ability to share user created media has become important as well. Respondents often found information traditionally considered public information, such as street addresses or telephone numbers, to be of a personal nature, perhaps illustrating a respect for the Internet's enhanced ability to aggregate information and identify the persons attached to it.
520 $a Support for increased social capital in some areas among respondents who frequented social network sites was found as well as an association between increased social capital online and frequency of sharing personal information in order to obtain goods and services. Respondents who perceived their personal information as having value also exhibited a greater likelihood of sharing that information for goods and services. Additionally, those seeking to manage friendships or entertainment on social networks who found this need served by them were found to also spend more time on social networks, find them more important, and to be more willing to share personal information in order to attain goods and services.
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